Digital Marketing Specialist

Digital Marketing Specialist

Abbott is a global healthcare leader dedicated to helping people live more fully at all stages of life. Our portfolio of life-changing technologies spans diagnostics, medical devices, nutritionals, and branded generic medicines. With 113,000 colleagues serving people in more than 160 countries, we are committed to making a lasting impact on global health.

Abbott Diabetes Care is committed to helping people with diabetes live healthier, fuller lives. We develop life-changing technology, including the FreeStyle Libre system, which has revolutionized glucose monitoring. Our mission is to empower people through innovation and digital health solutions that improve outcomes and quality of life.

In the Nordics, we are focused on driving digital transformation and customer engagement to support our leadership in the Glucose Monitoring market. This role is key to executing our digital strategy and maximizing commercial impact.

As a Digital Marketing Specialist, you will play a pivotal role in implementing digital brand plans and executing marketing campaigns across Denmark and the broader Nordic region. You will collaborate closely with the Nordic Digital Product Manager, Consumer Brand Manager, and HCP Brand Manager to drive customer acquisition, retention, and brand growth.

You will also support EMEA and global initiatives, manage website content, and work with agencies to deliver impactful digital campaigns.

Responsibilities

• Implement digital, social media, and CRM marketing plans to support brand growth and customer engagement.
• Collaborate with cross-functional teams to execute digital brand strategies across the Nordics.
• Manage website updates and ensure content is optimized for user experience and performance.
• Coordinate with external agencies to develop and execute digital campaigns.
• Support the rollout of EMEA and global digital projects in the Nordic region.

Requirements

• University degree, preferably in Digital Marketing or a related field.
• Experience in a digital marketing role.
• Strong project management skills and ability to work independently.
• Hands-on experience with digital and CRM marketing tools.
• Creative mindset with a willingness to challenge the status quo.
• Strong communication and collaboration skills.
• Experience in executing digital campaigns is preferred.
• Fluency in Danish and English is essential

At Abbott, you can do work that matters, grow and learn, care for yourself and your family, be your true self, and live a full life. You will have access to career development opportunities within an international company recognized as a great place to work in multiple countries. Abbott has been named one of the most admired companies in the world by Fortune and is recognized for its commitment to diversity, inclusion, and innovation.

We are an equal opportunity employer and value diversity in our workforce. We welcome applications from all qualified individuals regardless of gender, age, ethnicity, religion, disability, sexual orientation, or any other characteristic protected by law.

Applications are reviewed as they are received, so we encourage you to apply early. The position may be filled once a suitable candidate is identified.

Application deadline: August 10th