Product Marketing Specialist

ABB Job Opportunity

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.

Your Role and Responsibilities (Mandatory)

In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.

The work model for the role is: hybrid.

This role is contributing to the Electrification in Japan. You will be mainly accountable for:

• Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
• Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
• Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS).
• Executing annual marketing plan in collaboration with relevant division and/or product groups.
• Developing business plans focused on driving business development for a defined market.

Qualifications for the Role (Mandatory)

• JLPT N1 level or above in Japanese language and Business-level English skills.
• Marketing experience in the manufacturing industry
• Experience in market and competitor analysis, and sales strategy development
• Logical thinking skills and the ability to make proposals based on numbers
• Experience involved in planning and proposing new products through to their realization (preferred)
• Experience collaborating with the sales department to gather information and leverage it for strategic purposes