Product Marketing Specialist

ABB Product Marketing Director

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You'll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to: Product Marketing Director

Your role and responsibilities

In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.

The work model for the role is: Hybrid

This role is contributing to the Digital substation product (protection relay) in Taiwan. Main stakeholders are internal colleagues and customers

You will be mainly accountable for:

• Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
• Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
• Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS).
• Executing annual marketing plan in collaboration with relevant division and/or product groups.
• Developing business plans focused on driving business development for a defined market.

Qualifications for the role

• Ability to demonstrate your experience in / Have established skills / advanced skills / You have min 3 years of experience in electrification area
• (OPTIONAL: working as sales or product marketing with experience in protection relay product)
• Possess an enhanced knowledge of / You are qualified in / Highly adept in protection relay and digital area
• Degree in / Have a demonstrated track record in / Extensive knowledge of / Proven experience of protection relay in Electrification market
• You are at ease communicating in Chinese and English

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?