Product Marketing Specialist

ABB Product Marketing Role

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.

This position reports to:

Product Marketing Manager

Your Role and Responsibilities

In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training. The work model for the role is: onsite. This role is contributing to the Electrification Business Area, Smart Power Division in Egypt. Main stakeholders are Marketing and Sales, Channels Management.

You will be mainly accountable for:

• Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
• Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
• Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS).
• Executing annual marketing plan in collaboration with relevant division and/or product groups.
• Developing business plans focused on driving business development for a defined market.

Qualifications for the Role

• You enjoy working with market mapping, benchmarking and optimized solution offerings inside the Low voltage products market.
• You have 8+ years of experience in Low Voltage Panel Building Field.
• Highly adept in network analysis calculations and related tools used for Low Voltage Panel dimensioning.
• You are passionate about collaboration and effective communication and attention to detail and problem-solving.
• Degree in / Have a demonstrated track record in / Extensive knowledge of / Proven experience of Electrical Power Engineering, Power distribution in Low Voltage Products / Systems field.
• You are at ease communicating in English.

More About Us

ABB's Electrification business area is a global leader in providing innovative solutions that enhance the efficiency and sustainability of electrical systems. Our portfolio includes a wide range of products and services designed to optimize energy usage, improve safety, and enhance operational performance. With a strong focus on digitalization and smart technologies, we empower our customers to navigate the transition to a more sustainable energy future. Our commitment to quality and reliability ensures that we deliver exceptional value to our partners and stakeholders around the world.

Located in Cairo, Egypt, ABB's Smart Power division is dedicated to delivering innovative electrical solutions that enhance energy efficiency and reliability. We seek to retain our position as a trusted partner in the transition to a smarter energy future.