Product Marketing Specialist

ABB Product Marketing Manager

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You'll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to: EL Product Marketing Manager

Your Role And Responsibilities

In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.

The work model for the role is: hybrid

This role is contributing to the Smart Building Nema Products in Central America and the Caribbean region

You will be mainly accountable for:

• Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
• Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
• Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS).
• Executing annual marketing plan in collaboration with relevant division and/or product groups.
• Developing business plans focused on driving business development for a defined market.

Qualifications For The Role

• Higher technical education – preferably in Electrical/Electronic Engineering.
• Minimum 5 years of experience in engineering product management or sales.
• Proficient in written and spoken English, with strong ability to communicate effectively across internal and external stakeholders.
• Proficient product-to-market sense and ability to communicate effectively internally and externally.
• You are able to work with product management methodologies.
• Independence, openness, and strong organizational skills.
• You present a mindset to innovate, take ownership, and drive continuous improvement.
• Problem solving, willingness to work in a multicultural team and motivation, strong communication and interpersonal skills, team spirit will complete your profile.
• Demonstrated skill in developing and managing customer relationships with a collaborative, solutions-oriented approach.
• Willingness to travel.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?