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Product Marketing Specialist

Implement and communicate product marketing strategies to boost regional sales and customer engagement
Shanghai
Mid-Level
yesterday
ABB

ABB

A global leader in power and automation technologies offering innovative solutions for industrial, utility, and infrastructure customers.

ABB Product Marketing Strategist

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.

This position reports to:

Business Manager - Operations

Your Role And Responsibilities (Mandatory)

In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.

This role is contributing to the {insert product group/business area/division/function} in {insert region}. Main stakeholders are {insert main stakeholder groups if available}.

You will be mainly accountable for:

  • Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
  • Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
  • Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS).
  • Executing annual marketing plan in collaboration with relevant division and/or product groups.
  • Developing business plans focused on driving business development for a defined market.

Qualifications For The Role (Mandatory)

  • You are immersed in / engaged in / absorbed in / highly skilled in/ you enjoy working with {relevant tools and methodologies} and the {insert relevant industry/sector} market
  • Ability to demonstrate your experience in / Have established skills / advanced skills / You have {insert number of years} years of experience in {insert relevant field}(OPTIONAL: working as {insert relevant role} with {insert relevant products or technologies})
  • Possess an enhanced knowledge of / You are qualified in / Highly adept in {insert specialized software/platforms}
  • You are passionate about / you are captivated by / you are innovative around {insert relevant soft skills} and {insert relevant soft skills}
  • Degree in / Have a demonstrated track record in / Extensive knowledge of / Proven experience of {insert specific degree, qualification} in {insert subject}
  • You are at ease communicating in {insert required language skill(s)}
  • You hold current {insert required licenses} valid in {insert job location} and {insert country-specific VISA/work permit} {where required}

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to learn about the impact of our solutions across the globe.

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Product Marketing Specialist
Shanghai
Marketing
About ABB
A global leader in power and automation technologies offering innovative solutions for industrial, utility, and infrastructure customers.