Product Marketing Manager

EL Product Marketing Manager

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.

This position reports to: EL Product Marketing Manager

Your Role and Responsibilities

In this role, you will have the opportunity to represent Primary Gas Insulated switchgear portfolio and play a role to drive sales and market growth. Each day, you will oversee tendering and marketing activities and support Sales organizations in driving sales and services for their respective products. You will also showcase your expertise by defining, planning, and ensuring the implementation of product marketing strategies in line with global/local product strategy.

In this role, you'll help run what runs the world, by taking on meaningful work that drives real impact.

The work model for the role is: #LI-Onsite

This role is contributing to the Electrification business Distribution Solution division at Nashik, India.

You will be mainly accountable for:

• Creating, planning, and ensuring implementation of the local go-to-market product marketing strategy, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy including the tendering activity for MV GIS portfolio
• Leading a team of people (5-6 members) for quotation management
• Focusing on achievement of the target set for metrics like total demand orders (by ABB and third-party), growth margin percentage, net price variance, Net Promoter Score (NPS), inventory turn on finished goods, and on-time delivery as requested.
• Evaluating market opportunities, determining appropriate activities aligned with the overall strategy, and coordinating opportunities across local divisions and local business units, as appropriate.
• Ensuring balanced growth for all product variants, in the business unit and creating product demand by promoting technical aspects, providing solutions, and utilizing value-based selling approach.

Our Team Dynamics

Our teams support each other, collaborate, and never stop learning. Everyone brings something unique, and together we push ideas forward to solve real problems. Being part of our team means your work matters - because the progress we make here creates real impact out there.

Qualifications for the Role

• You are immersed in Marketing function in Switchgear market
• You have 8 to 12 years of experience in Domestic Marketing & Tendering of MV Switchgear
• You have hands on experience in leading Tendering, Preparing Techno Commercial Bids, Technical Discussions with Customer and Product Positioning
• Possess an enhanced knowledge of MV Switchgear (GIS)
• Possess knowledge of SFDC & Quotation management. Experience in using configurator would be good.
• Degree in Electrical engineering (should be full time)
• You are at ease communicating in English

More about us

ABB's Distribution Solutions Division facilitates the efficient and reliable distribution, protection and control of power by improving electric power quality while strengthening the resilience of the grid. The Division offers segment-specific products and solutions that largely serve utilities, industry and infrastructure segments, often providing the requisite medium-voltage link between high-voltage transmission systems and low-voltage users. With ABB Ability™ enabled connected solutions at its core, the offering includes medium-voltage air- and gas-insulated switchgear (1 to 66 kilovolts), indoor and outdoor circuit breakers, reclosers, fuses, contactors, relays, instrument transformers, sensors, motor control centers, as well as low-voltage switchgear for the ANSI standard markets.

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