Marketing Allrounder (m/w/d) Mit Schwerpunkt Content & Kommunikation

ABB Marketing Specialist

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.

Your Role: Own the Challenge

In this role, you will be responsible for shaping the content and messaging of our brand communication within the Electrification business area – across all channels, from concept to execution. You will develop strategically sound content that enhances our brand and resonates with both B2B and B2C target groups. Contribute your creativity and copywriting skills as well as your organizational ability in day-to-day marketing operations.

• Conceptualize, plan, and implement audience-specific content and communication strategies for various online and offline channels in both B2B and B2C contexts.
• You will create compelling, concise, and on-brand copy for our website, social media, print materials, and internal communications.
• You will manage our communication platforms, ensure a consistent brand presence, and collaborate closely with internal and external stakeholders.
• You will contribute to a variety of marketing activities (e.g. event management, trade show planning, market research) and analyze content performance to continuously optimize our reach and engagement.

What it takes to Run what runs the world

• University degree in Marketing, Communications, Media or a comparable qualification
• Several years of professional experience in content management and marketing communications, ideally in an industrial environment and in both B2B and B2C markets
• Ability to translate complex topics into clear, creative, and audience-appropriate messaging
• Proficient in German (C2) and fluent in English (minimum B2 level)
• High level of creativity, initiative, and a keen sense for trends in communication and content
• Organizational skills and the ability to manage multiple projects in parallel
• Team player with good communication skills for collaborating with internal departments and external partners
• User of content management systems, social media tools, and Microsoft Office; experience in performance analysis is a plus

Why join our company?

• Work-Life Balance – Flexible working models, including flextime and hybrid options, to support your personal and professional life.
• Health & Well-being – Access to various health measures, a Global Employee Assistance Program, and a gender-neutral parental leave policy.
• Financial Perks – Participation in the Global Employee Shareholder Acquisition Program (ESAP) and meal allowances.
• Career Growth – Extensive training opportunities and structured development programs to help you advance.
• Inclusive Culture – A dynamic, international work environment that fosters collaboration and innovation.

In accordance with the collective agreement for the electrical and electronics industry in Austria, the minimum salary for this position is € 50.000 gross per year as of May 2025. There is a clear willingness to offer compensation above the collectively agreed minimum salary, depending on qualifications and experience.

More about us:

Electrification provides leading electrical distribution and management technologies, solutions and services to electrify the world in a safe, smart and sustainable way. The portfolio includes medium- and low-voltage electrical components, switchgear, digital devices, enclosures, and circuit breakers, among others. With our products, solutions and services, we collaborate with customers to improve power delivery and security, enhance energy management, efficiency and operational reliability, as we seek to achieve a low carbon society.

ABB Smart Buildings enables optimization of energy efficiency, safety, security and comfort for any building type, through new installations or retrofit solutions. The Division offers integrated digital technologies to control HVAC, lighting, shutters, and security, in addition to energy distribution solutions including DIN rail products, enclosures and emergency lighting through to industrial plugs and sockets and conventional wiring accessories, accommodating for single family homes, multiple dwellings, commercial buildings, infrastructure and industrial applications. The Division's highly innovative technologies and digital solutions serve rising global demand among real estate developers, owners, and investors for smart building technologies that optimize energy distribution and building automation. The scalable solutions aim to deliver significant sustainable and financial benefits, meeting social and environmental demands, while being able to address even the most complex of customers' carbon reduction strategies.

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.