EL Product Marketing Specialist

ABB Product Marketing Manager

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You'll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to: EL Product Marketing Manager

Your Role and Responsibilities

Drive market-driven product strategy and go-to-market execution, ensuring product-market fit and revenue growth through deep customer insights and cross-functional alignment.

Main Accountabilities

• Creates, plans and ensures implementation of the local go-to–market product marketing strategy including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy.
• Develops and implements annual marketing plan in conjunction with AIS products.
• Focus on achievement of total demand orders (ABB and 3rd Party), growth margin %, net price variance and requested on-time delivery for assigned products.
• Create demand through technical promotion, provide solutions and a value base selling approach.
• Understand customer needs and drive portfolio optimization and make Roadmap proposal.

Requirements

• Education Background: Major in Electrical/Engineering related
• Working Experience: 5+ years of product or marketing or engineering relevant experience
• Position Knowledge/Skills: Fluent on English both in written and oral
• Personality: Good communication and interpersonal skills expected, and with good teamwork spirit

ABB is a technology-based provider of power and automation products, systems, solutions and services. Building on our core strengths of technology leadership, pioneering spirit and a sustainable approach to business, ABB helps our customers to become more profitable while lowering environment impact.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?