Inside Sales

Job Title

Core Responsibilities:

Focus on online channels (network, telephone, email, etc.) to carry out customer development and pre-service, empower the key account sales team, and fully support the front-end sales in lead generation and initial connection work. Specific responsibilities are as follows:

• Online Customer Development: Proactively reach target customers in the automotive industry through channels such as telephone, email, online platforms (e.g., industry websites, social media), online exhibitions/seminars, conduct market research and preliminary demand exploration, and collect and verify preliminary customer information.

• Target Customer Screening: Based on the company's customer positioning standards and preliminary customer information quality requirements, screen and classify the collected information, eliminate invalid information, and form a qualified preliminary customer information database.

• Key Contact Identification: For qualified preliminary customer information, accurately obtain valid contact information (telephone, corporate email, etc.) of their R&D leaders (e.g., R&D Director, Technical Department Manager, Project R&D Director), and complete the conversion of preliminary information into valid customer information.

• Pre-connection and Appointment Setting: Conduct preliminary communication with key contacts of target customers, convey the core value of the company's products/services, answer basic questions, assist the key account sales team in arranging the visit or online meeting, and promote the start of the sales process.

• Customer Information Management: Proficiency in using the ZOHO CRM system, timely and accurately enter various customer information, communication records, follow-up progress and other data, regularly maintain the customer information database to ensure the information is true, valid and updated in a timely manner.

• Cross-team Collaboration: Closely cooperate with the China Key Account Sales Team, synchronize customer development progress, demand information and key person feedback, assist in the implementation of sales strategies, and participate in the preliminary preparation and customer invitation work for online/offline promotion activities (e.g., webinars, industry exhibitions).

• Be responsible for completing other relevant work assigned by the management.

Core Definitions:

Preliminary Customer Information

Mandatory Fields (Indispensable)

• Basic Enterprise Information: Full customer name (consistent with industrial and commercial registration name), subordinate sub-field (accurately marked, e.g., passenger car OEM, new energy Tier 1 battery supplier), enterprise scale (annual revenue/number of employees, requiring annual revenue of more than 200 million RMB), headquarters location (specific city, e.g., Jiading, Shanghai).

• Business-related Information: Core products/services (must match the company's business), whether there is an independent R&D department (clearly marked as "Yes/No/Outsourced");

• Information Source Labeling: Acquisition channel (specifically traceable, e.g., China Association of Automobile Manufacturers official website, 2025 Shanghai Auto Show participant list), verifier, verification time.

Verification Standards:

• Basic Enterprise Information: Verified through Qichacha/Tianyancha/National Enterprise Credit Information Publicity System, with screenshots retained;

• Business-related Information: Verified in the "R&D Center/Product Center" section of the customer's official website; those without an independent R&D department are directly eliminated.

• Information Source: Channels must be traceable; vague sources such as "Network/Baidu" are prohibited; information without source labeling is deemed invalid.

Invalid Information Elimination Rules (Void if Any of the Following Applies):

• The full enterprise name does not match the industrial and commercial information, or it is a branch/office (the head office information must be marked).

• The subordinate sub-field is irrelevant to the company's business (e.g., automobile sales company).

• No independent R&D department and all R&D businesses are clearly outsourced;

• The information source cannot be verified, or it is a duplicate entry (the same enterprise submitted multiple times).

• The enterprise has been deregistered/bankrupt, or has no R&D-related dynamics (no new product releases, patent application records) in the past year.

Other Core Definitions:

Valid Customer Information: On the basis of qualified preliminary customer information, customer data that has successfully obtained the name and valid contact information (telephone/corporate email) of the R&D leader.

Qualified Leads: On the basis of valid customer information, R&D or relevant leaders clearly express willingness to communicate, or have initial interest in the company's products/services, with budget more than 100k RMB, and have customer leads with further connection value.

(Quantitative KPIs)

Preliminary Customer Information Collection: Complete ≥50 pieces of qualified preliminary customer information collection per day; complete ≥1000 pieces of qualified preliminary customer information collection per month.

Key Person Acquisition Rate: The monthly conversion rate of qualified preliminary customer information to valid customer information ≥40% (the monthly target for valid customer information is not less than 240 pieces).

Qualified Lead Generation: Convert ≥20 qualified leads from valid customer information per month (subject to confirmation by the key account sales team).

Appointment Conversion: Successfully assist the key account sales team in arranging ≥6 visits/meetings per month (based on customer-confirmed appointment records).

CRM Management: Timeliness rate of customer with qualified Lead information entry 100% (entered within 24 hours after communication), information accuracy rate ≥95% (verified by random inspection); timely submission rate of daily/weekly/monthly sales data reports 100%.

Information Quality Assessment: Randomly inspect 30% of the qualified preliminary customer information of the current month every month, and the inspection pass rate ≥90%; if the pass rate is lower than 80% for two consecutive months, it is deemed that the work target has not been completed, and the corresponding performance will be deducted.

Activity Execution: Complete ≥600 online customer contacts (telephone/email/network communication) per month; cooperate to complete customer invitation work for ≥4 online/offline promotion activities (Should it be scheduled within the month), and the number of invited valid customers meets the standard (≥15 people per activity).