Senior Marketing Manager (demand Generation)

8returns

Returns aren't just inconvenient, they quietly erode the profitability and sustainability of retail brands. At 8returns, we turn the costly chaos of e‑commerce returns into streamlined, data‑driven profit.

Trusted by fast‑growing DTC names like OACE, PEGADOR, GOT BAG and now adopted by iconic retailers such as Fielmann, Tommy Hilfiger, and Reebok, we're ready to accelerate growth. This is where you step in.

Tasks

Own the end‑to‑end demand engine, driving qualified pipeline and merchant sign‑ups through scalable, multi‑channel campaigns.

• Build pipeline: Generate a predictable stream of sales‑accepted opportunities and high‑intent sign‑ups within your first 90 days.
• Run campaigns: Plan, launch, and optimise paid search, paid social, email nurtures, webinars, field events, and content syndication.
• Experiment relentlessly: A/B test ads, landing pages, and offers to continuously improve cost efficiency and conversion rates.
• Develop messaging: Create and refine product positioning, collateral, and creative from scratch, working closely with Sales, Product, and Design.
• Measure & report: Own attribution, funnel analytics, and weekly KPI dashboards

Requirements

Must‑Have Experience

• 3+ years driving demand generation or growth marketing for B2B SaaS in Europe.
• Native‑level English. German is a plus
• Proven track record of generating substantial marketing‑sourced pipeline and lowering customer acquisition costs through experimentation.
• Deep hands‑on mastery of Google Ads, LinkedIn, programmatic, SEO, email automation, and conversion‑rate optimisation.
• Data‑literate: comfortable owning funnel metrics, payback periods, and ROI attribution.
• Self‑starter who thrives in high‑autonomy, high‑accountability startup environments.

Nice to have

• Background in e‑commerce, logistics, retail tech, or post‑purchase experience platforms.
• Familiarity with returns management workflows or the Shopify ecosystem.

Benefits

What's In It For You

• High‑impact ownership: Your campaigns directly fuel our growth trajectory.
• Clear scorecard: Tangible KPIs from day one, know exactly how you win.
• Flexible working: Hybrid setup in Berlin
• Equity upside: Meaningful stake in a profitable, high‑growth SaaS company.
• Career runway: Path to Head of Marketing / Growth as we scale.

Ready to transform how retailers handle returns and own our growth story? We love to hear from you!