Field Marketing Executive - EMEA

Field Marketing Executive

73 Strings is an innovative platform providing comprehensive data extraction, monitoring, and valuation solutions for the private capital industry. The company's AI-powered platform streamlines middle-office processes for alternative investments, enabling seamless data structuring and standardization, monitoring, and fair value estimation at the click of a button. 73 Strings serves clients globally across various strategies, including Private Equity, Growth Equity, Venture Capital, Infrastructure and Private Credit.

About the Role:

As Field Marketing Executive, you will play a pivotal role in aligning our global marketing strategy with local execution. You'll work closely with our EMEA Leadership and Sales team to regionalize marketing programs and deliver high-impact events, partnerships, and campaigns that drive pipeline and build brand presence in private capital markets.

This is a hands-on role suited to a proactive marketer who thrives in a fast-paced, high-growth B2B tech environment and knows how to make things happen on the ground.

Key Responsibilities:

• Regionalization of Programs: Work with the central marketing team to adapt and localize campaigns and messaging for EMEA audiences. Align regional execution with sales priorities.
• Events & Sponsorships: Own the planning, execution, and follow-up of regional events including conferences, roundtables, executive dinners, webinars, and partner-hosted events.
• Partnership Marketing: Build and execute co-marketing initiatives with key ecosystem partners (consultants, associations, and event producers).
• Sales Collaboration: Partner closely with EMEA sales to understand market needs, support account-based marketing initiatives, and accelerate opportunities through tailored field activities.
• Brand Activation: Ensure the 73 Strings brand is represented consistently across all regional touchpoints. Be the local brand custodian at events and in-market activities.
• Campaign Execution: Assist with executing integrated campaigns in region - coordinating digital, content, and social efforts to support demand generation.
• Reporting & Optimization: Track and report on field marketing performance across KPIs including event ROI, sourced/influenced pipeline, and partner engagement. Provide feedback loops to optimize future activity.

Requirements:

• 2 - 4 years of field marketing or B2B events experience, ideally in a SaaS or fintech environment
• Proven success delivering in-person and virtual events (including industry conferences)
• Strong project management and organizational skills - able to manage multiple priorities at once
• Experience working closely with sales teams to support revenue goals
• Excellent written and verbal communication skills
• Comfortable working with marketing tools (e.g., HubSpot)
• Ability to travel within EMEA as required (10–20%)