Trade Marketing (m/f/*)

Trade Marketing

As a Trade Marketing (m/f/*) at 3M Italy for the Consumer Market (brands such as Scotch®, Post-it®, Command™, etc.), you will be responsible for managing the shopper marketing strategy for a portfolio of brands and its execution.

Here, you will make an impact by:

• Identify, execute, and/or adapt specific programs for the distribution network, in alignment with the division’s marketing strategy (New products, Seasonal programs, penetration programs, etc.).
• Identify and integrate shopper insights into the development of activities (based on the needs, attitudes, and behaviors of buyers at the time of decision: in-store/online/catalogs).
• Manage the local budget in accordance with the marketing strategy and network.
• Define and engage activation plans for your channel (Offline & online activities, trade marketing, sampling, in-store education, etc.).
• Develop a strong knowledge of the channel and act as the reference for the EMEA team.
• Drive the performance of engaged programs and optimize action plans.
• Provide support to sales teams during client meetings, trade shows, and customer events.
• Collaborate daily with the EMEA marketing team for the division, as well as with cross-functional expertise teams (E-commerce, Integrated Marketing, Insights), Key Accounts & Sales teams, and support functions (Pricing, Customer Service, Supply team).

Your Skills and Expertise

• Master’s degree in Business School or equivalent professional experience in product marketing or trade marketing.
• Experience in the retail sector required.
• Customer, business, and results-oriented. Ability to convince and engage sales teams.
• Ability to organize and prioritize in a changing environment. Enjoys challenges.
• Good listening skills, excellent communication, and a team player.
• English is mandatory.

Job specifics:

• Location: 3M Italy headquarter (Pioltello)
• Travel expectations: May include up to 20% (domestic/international)
• Hybrid role
• Working pattern (full time)

Does this opportunity and our innovative 3M culture align with your career aspirations? If so, we encourage you to apply and embark on a journey of creativity and growth with us. We look forward to hearing from you!

Resources for You

For more details on what happens before, during and after the interview process, check out the Insights for Candidates page at 3M.com/careers. If you have further questions please reach out to Max (our AI Virtual Assistant) via our Career Page.

Learn more about 3M's creative solutions to the world's problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M. Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement. At 3M, we believe diversity & inclusion are essential to innovation. We seek and value differences in people! This Job ad is addressed to all potential candidates. As an equal opportunity employer 3M will not discriminate against any applicant for employment on the basis of race/ethnicity, nationality, religion, sex, gender identity, sexual orientation, pregnancy/maternity-related matters, age or disability, or any other relevant characteristic protected under applicable local law.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.