Paid Ads Specialist – Digital Marketing - Remote Eligible

Paid Ads Specialist – Digital Marketing

This is a remote position. PHILIPPINE-BASED FILIPINO APPLICANTS Role Overview We are seeking a detail-oriented and reliable Paid Ads Specialist – Digital Marketing who will be responsible for managing and optimising our client's paid advertising campaigns across various platforms, including Google Ads, Facebook Ads, Instagram, and LinkedIn. The ideal candidate has a strong understanding of digital marketing, experience with data analysis, and a proven track record of creating effective ad campaigns that maximise ROI. In addition to paid media expertise, the role requires graphic design and social media management skills, along with a genuine passion for digital marketing across various platforms. Hands-on experience in paid advertising is strictly required.

Key Responsibilities

• Plan, launch, and manage paid ad campaigns across Meta, LinkedIn, Google Ads, and other platforms
• Monitor, optimise, and scale campaigns to meet KPIs and maximise return on ad spend (ROAS)
• Manage budgets, bids, and campaign performance across multiple channels
• Conduct A/B testing for ad creatives, copy, and targeting
• Analyse campaign performance and provide actionable insights and reports
• Develop data-driven strategies based on client goals and audience insights
• Track and analyse traffic and conversions using analytics tools
• Provide forecasts, budget recommendations, and performance projections
• Stay updated on digital marketing trends, tools, and best practices
• Communicate strategies, results, and insights clearly with clients and internal teams
• Social Media: Support content creation and multi-platform social media management
• Repurpose content across channels and manage engagement (comments, outreach)
• Execute social media outreach, including sequencing and appointment setting
• Assist with social media strategy and KPI tracking
• Support email marketing initiatives
• Use AI tools (e.g., Claude) for campaign optimisation, ideation, and workflow efficiency
• Assist with basic content production, including simple video and YouTube content
• Leverage tools such as Halaxy and Monday.com for workflow and project management

Requirements

• Proven experience managing paid advertising campaigns on Meta, LinkedIn, and Google Ads (required)
• Strong understanding of digital marketing fundamentals
• Proficiency in data analysis using tools like Google Analytics, Google Data Studio, or other reporting platforms
• Familiarity with bid management and tracking tools, as well as basic knowledge of SEO and conversion rate optimisation
• Strong analytical skills with the ability to interpret data and identify trends
• Excellent verbal and written communication skills for client interactions and report presentations
• High attention to detail, especially in budget management and performance tracking
• Highly organised and able to manage tasks independently

Preferred Qualifications

• Google Ads and/or Facebook Blueprint Certification
• Experience with additional platforms (e.g., Pinterest Ads, TikTok Ads)
• Knowledge of landing page optimisation and conversion tracking
• Experience working with e-commerce brands or agencies is a plus

Benefits

• Monthly Salary: Php55,000
• Salary will be paid on a bi-monthly basis on the 15th and 30th or 31st of each month
• You will be paid extra for overtime and Philippines public holidays
• Probation: 6 months, and after Probation 10 days of annual leave credits 5 days of sick leave
• HMO offered after 6-month probation
• 13th Month Pay after 30 days
• Annual Salary Review
• Laptop provided after 30 days
• Permanent work-from-home role. You will have to use your own internet
• SHIFT TIMES: 8:00 AM to 5:00 PM Philippine time, Monday to Friday