Digital Marketing Manager - Remote Eligible

Marketing & Digital Lead

This is a remote position. PHILIPPINE-BASED FILIPINO APPLICANTS. We are a trusted, small electrical services business based in Dandenong South, committed to providing high-quality residential and commercial services across Melbourne.

We are looking for a highly motivated, hands-on Marketing & Digital Lead to own our entire marketing function. This is a critical role where you will be responsible for both strategy and execution, with a direct line between your efforts and our business growth. If you thrive in an environment where you can see the immediate, tangible results of your work, this is the role for you. This is a sole charge role requiring a doer over a delegator. Your primary goal is to generate high-quality, local leads and build our brand reputation.

Core Responsibilities:

• Local Lead Generation: Design, manage, and optimise campaigns across META Ads/Google Ads (PPC) and Local Service Ads to ensure a steady stream of quote requests.
• SEO & Google Business Profile Ownership: Be the master of our Local Search strategy. Manage our Google Business Profile (Reviews, Posts, Q&A) and execute SEO strategies to rank highly for key Melbourne electrical search terms.
• Reputation Management: Proactively solicit, monitor, and respond to all customer reviews (Google, Facebook, etc.) to maintain a 5-star reputation.
• Content & Social Media: Create, schedule, and manage engaging content (photos of completed jobs, safety tips, service announcements) across our key social channels (Facebook, Instagram).
• Performance Reporting: Track all marketing KPIs (Cost Per Lead, ROI, Website Traffic) and report clear, actionable insights to the business owner.
• Marketing Collateral: Manage the design and consistency of our brand assets (vehicle signage, uniforms, flyers, brochures) as needed.

Requirements:

• Essential: Proven success in a hands-on, generalist marketing role, ideally within a service-based business, trades, or SME environment.
• Must Have: Expert proficiency in META Ads, Local SEO, and/or Google Ads (PPC).
• Having experience working with an Australian client in a general marketing specialist role is highly preferred.
• Familiar with Apollo.io or any other lead generation tools.
• Experience in creating marketing campaigns.
• A data-driven mindset with the ability to manage a budget and justify spend based on clear ROI.
• Excellent written and verbal communication skills—you can write clear, compelling copy for both ads and website content.
• Strong project management skills and the ability to work autonomously with limited supervision.
• Tertiary qualification in Marketing, Business, or a related field is desirable but not essential; practical experience is key.

Work Environment & Expectations:

While this is a work-from-home position, it is important to note that this is a full-time role—not a freelance or flexible-hour arrangement. You will be expected to work a fixed shift and maintain a high level of professionalism and accountability, just as you would in an office environment. This role requires: discipline and commitment to set working hours (strict shift times, not flexible), use of time tracking software during work hours, active participation in team and client calls with your camera ON, consistent availability and responsiveness throughout your shift, treating this as a long-term, full-time job—not a side gig or freelance task.

Payroll is processed bi-monthly.

We're looking for someone who values structure, is dependable, and thrives in a role that provides consistency and clarity. If you're seeking stability and a team that appreciates reliability, we'd love to hear from you.

Benefits:

• Monthly Salary: PHP 50,000
• Salary will be paid on a bi-monthly basis on the 15th and 30th or 31st of each month
• You will be paid extra for overtime and Philippines public holidays
• Probation: 6 months and after Probation
• 10 days annual leave credits
• 5 days of sick leave
• HMO Offered after 6-month probation
• 13th Month Pay after 30 days
• Annual Salary Review
• Laptop provided after 30 days
• Permanent work-from-home role. You will have to use your own internet.
• SHIFT TIMES: 5 AM to 2 PM Philippine time, Monday to Friday