Marketing Operations Manager - Remote Eligible

Marketing Operations Manager

We're looking for a Marketing Operations Manager to build, optimize, and scale the operational backbone of our GTM engine. This role sits at the intersection of RevOps, Demand Gen, and Sales Ops, ensuring our systems, data, and processes function as a unified revenue engine.

You will own our CRM and marketing operations, partner closely with our BDR team on workflows and sequences, and build the attribution, lead scoring, and reporting infrastructure that powers our growth strategy.

This is a high-impact role for someone who loves systems thinking, marketing technology, automation, and turning data into actionable revenue insights.

Responsibilities

HubSpot Ownership & Optimization

· Administer and optimize HubSpot: workflows, lifecycle stages, routing, data hygiene, governance.

· Migrate and internalize workflows currently managed by BizDev.

· Improve lead management across inbound → MQL → SDR → opportunity.

Reporting, Analytics & Attribution

· Build dashboards for pipeline, funnel metrics, campaign ROI, and performance trends.

· Implement and manage multi-touch attribution models.

· Translate data into insights that guide spend, segmentation, and campaign prioritization.

Lead Scoring & Segmentation

· Overhaul lead scoring based on ICP, intent, behavior, and firmographic signals.

· Build dynamic segments and audiences to support ABM and vertical campaigns.

Revenue Operations Alignment

· Partner with BDR Manager, Sales Ops, and Demand Gen to streamline handoffs and funnel definitions.

· Identify gaps and improve conversion points across the GTM funnel.

· Document processes and maintain system governance.

Tech Stack & Integrations

· Manage marketing tech stack and evaluate/implement new tools.

· Oversee integrations with HubSpot, Clay, Sales Navigator, outreach tools, analytics, and data sources.

· Identify and implement AI-powered tools and automation opportunities to improve lead routing, data enrichment, campaign personalization, and operational efficiency across the GTM stack.