Performance Marketing Specialist - B2B

Performance Marketing Specialist

1GLOBAL is a technology-driven global mobile communications provider dedicated to empowering enterprises worldwide to unlock the full growth potential of mobile connectivity. With a best-in-class telecom technology platform, a comprehensive suite of globally viable regulatory licenses, and privileged access to the telecom wholesale market, 1GLOBAL is uniquely positioned to deliver seamless compliance and connectivity solutions. Serving the world's leading banks, corporations, and digital-first businesses—including neo-banks, travel companies, and payment service providers—1GLOBAL connects over 43 million devices globally.

With 2024 full-year revenue exceeding US$100 million and in line to exceed US$200 million in FY25, 1GLOBAL is a profitable business generating significant cash flows to fund its ongoing investments in infrastructure, transformation, and growth. 2024 saw major client wins and marked 1GLOBAL's evolution from a multi-market telecommunication provider to a global technology-driven mobile connectivity powerhouse.

Established in 2022 by experienced tech founders and entrepreneurs Hakan Koç and Pyrros Koussios, 1GLOBAL is a European technology leader driving digital transformation in the global telecommunications market. It operates as a fully regulated Mobile Virtual Network Operator ("MVNO") in ten countries and as a regulated telecommunications operator in an additional 31 countries. Headquartered in the Netherlands, with world-class R&D hubs in Lisbon, Berlin, and São Paulo, 1GLOBAL employs over 450 experts across 15 countries.

Position Overview

We are looking for a Performance Marketing Specialist with strong expertise in Google Ads, LinkedIn Ads, and digital campaign management to accelerate lead generation and brand growth at 1GLOBAL. This role requires a mix of analytical skills, creativity, and an understanding of UI/UX principles to ensure that campaigns are not only optimized for clicks and conversions but also provide seamless digital experiences. Key Responsibilities

• Plan, execute, and optimize Google Ads, LinkedIn Ads, and other paid media campaigns for B2B audiences.
• Manage campaign budgets, & forecasts to ensure efficient ROI.
• Conduct A/B testing on ad creatives, landing pages, and targeting strategies.
• Collaborate with content and design teams to develop compelling ad copy and visuals.
• Partner with UX/UI teams to optimize landing pages and ensure high conversion rates.
• Track, analyze, and report on campaign performance with actionable recommendations.
• Stay updated with digital marketing trends, platform changes, and competitor activity.