Digital Marketing Specialist

Digital Marketing Specialist, Pc Services

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®. At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Position Summary:

As a Digital Marketing Specialist, PC Services, you will play a key role in driving customer acquisition for PC Insurance and The Mobile Shop. We are seeking a results-oriented individual to assist with the digital and full-funnel marketing strategies for PC Services. In this role, you will be responsible for acquiring new customers and driving growth through engaging content, strategic paid media initiatives, and targeted campaigns across various digital channels. You'll leverage your deep understanding of digital marketing best practices and your ability to translate data into actionable insights to inform decisions. As a strong collaborator, you'll work effectively with cross-functional teams, adeptly working on multiple priority projects to achieve your goals.

This role sits within the broader Digital Acquisition function and focuses on planning, executing, and optimizing performance media campaigns across paid social, paid search, organic search, and related digital channels. With a strong foundation in data and analytics, you'll work to translate business goals into media deliverables and marketing strategies that are performance-driven, insight-backed, and aligned to business goals.

What You'll Do:

Digital Media Strategy & Execution

• Collaborate with the digital marketing manager to optimize paid media campaigns across Search (Google Ads, Microsoft Ads) and Social (Meta, LinkedIn) platforms, targeting prospective customers for PC Insurance products and The Mobile Shop wireless offerings.
• Monitor the elements that make up media campaigns in partnership with media agency to ensure campaigns are on-brand, on-budget, and on-target.
• Write and iterate on high-performing media and creative briefs that support full-funnel strategies tailored to customer segments.
• Conduct A/B testing of targeting, creative and ad copy variations to optimize performance and improve key metrics.
• Manage content matrices, ensuring teams are provided with assets needed to execute campaigns in a timely manner.
• Help execute organic content strategy aimed at improving SEO performance of The Mobile Shop and PC Insurance websites.

Performance Analysis & Reporting

• Analyze digital marketing performance using tools like GA4 and Tableau, translating data into insights and actionable strategies that drive applications and conversions.
• Track and report on key acquisition metrics (clicks, applications, conversions, CPA, ROAS) for both PC Insurance and The Mobile Shop.
• Collaborate on weekly/monthly reporting, maintaining dashboards and performance reviews for internal stakeholders.
• Implement and monitor tracking and enhanced conversion setup to ensure accurate attribution and performance measurement.

Cross-Functional Collaboration

• Partner with internal teams including Digital Acquisition, Product, Creative, Analytics, and Media Strategy to build and launch integrated campaigns.
• Collaborate with external partners and vendors including Loblaw Media, Meta, and Google to align on campaign execution and best practices.
• Support SEO collaboration efforts to align keyword strategy and ensure cohesive messaging across paid and organic channels.

Optimization & Test-and-Learn Culture

• Design and execute A/B and multivariate tests to optimize audience targeting, creative performance, landing page effectiveness, and bidding strategies.
• Continuously identify opportunities to scale campaigns, lower costs, and improve conversion rates across both lines of business.
• Maintain a pulse on industry trends, platform updates, and emerging tools to recommend new testing opportunities and innovations.

What you bring

• 3+ years of hands-on experience in digital marketing with a focus on Paid Social, Paid Search, and performance media.
• Deep understanding of digital acquisition funnels, customer segmentation, and direct response best practices.
• Working knowledge of Google, Meta, and analytics platforms. SQL (BigQuery is a plus).
• Demonstrated success in managing high-performance media campaigns in financial services, insurance, telecom, or similarly regulated industries.
• Proven ability to synthesize data into strategic insights, with clear, actionable recommendations.
• A collaborative, self-directed problem-solver with a test-and-learn mindset and strong communication skills.
• Comfortable in a fast-paced, metrics-driven environment that values continuous improvement and cross-team collaboration.
• You actively keep informed of the latest updates and developments in the world of media marketing.
• Post-secondary education in Marketing, Business, Advertising, or Analytics. Google Ads and/or Meta certification a strong asset.

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada's Top Employers, Canada's Best Diversity Employers, Canada's Greenest Employers & Canada's Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team. We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities. Please Note : Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.