Director Of Sales And Marketing

Director Of Sales & Marketing

The Director of Sales & Marketing optimizes daily sales & marketing efforts and is responsible for the overall performance of the hotel. The Director of Sales & Marketing is also responsible for team development, accurate forecasting, budget management, and preparing robust business/marketing plans. As part of the hotel's strategic leadership team, the successful Director of Sales & Marketing will possess excellent leadership, communication, and organizational skills.

Essential Responsibilities:

• Foster a work environment where all team members have an opportunity to realize their full potential.
• Develop & implement a high-value direct sales program, in accordance with goals established to penetrate new markets and shift desired share from competitors.
• Continuously evaluate the hotel's involvement in the various sales and revenue distribution channels and develop strong working relationships to proactively position and market the hotel accordingly.
• Sets goals and expectations for direct reports, align performance and incentives, manages performance issues and holds team accountable for results.
• Research and maintain knowledge of customer intelligence in evaluating the market and economic trends that may lead to changes in sales or marketing strategy to meet or exceed customer and owner expectations.
• Manage the development of a strategic action plan for the demand generators in the market and at the resort to maximize revenue opportunities and reputation
• Develop awareness and reputation of the hotel and the brand in the local, regional & national communities through high-value public relations, digital marketing, social media, strategic partnerships, special events, and direct sales efforts.
• Proactively report on the progress and results of the annual business plan and related strategic activities, to include key metrics as well as conversion and return on investment data to key stakeholders.
• Increase market share by creating hotel-specific promotions to be communicated using the hotel, brand, 3rd party channels and on-site marketing communication vehicles.
• Develop expert knowledge of the hotel, it's signature outlets and seasonal events, drive current and aspirational product positioning in marketplace, seasonality, pricing strategies and master the competitive advantages to the hotel's primary/aspirational competitive set(s).
• Exhibit a positive and inspired attitude to all hotel departments and maintain open communications with all Hotelitarians to ensure the best overall performance of the hotel and team members.
• Participate and provide critical information to enhance daily revenue management decisions and strategies.
• Comply with company sales reporting standards using Opera Sales & Catering, and all other company sales, reservation, distribution systems.
• Exhibit a positive and involved team attitude to all hotel departments and maintain open communications with all co-workers and managers for the best overall performance of the hotel.

Required Knowledge, Skills, and Abilities:

• Ability to perform critical analysis and manage wide-range of information.
• Extensive knowledge of negotiating and sales procedures associated with the hotel industry. Excellent oral, written and presentation skills sufficient to produce sales and marketing communication that properly reflect the Foundation Image.
• Listen effectively.
• Ability to delegate, manage manpower and organize complex projects and establishes priorities consistent with department/hotel objectives.
• Communicate information and hotel services to management, staff and guests.
• Four-year college degree or equivalent education/experience.
• A minimum of five years of experience in a related management role. Hotel experience preferred.

Physical Demands:

• Outside sales calls, servicing groups, site inspections, attending meetings, travel and community/ industry functions
• Lift up to 10 lbs.(amenities when making sales calls, attending trade shows, etc.)
• Hotel tours, sales calls, trade shows

Benefits Package

• Competitive Salary
• Daily Pay!
• Team Member Hotel Discount Program
• Uniforms Provided for most positions
• Benefits - Health, Dental, Vision, Life Insurance, and other supplemental options
• Paid PTO
• 401k with employer match
• Food and Beverage Discounts
• Tuition Reimbursement

If you think you bring the ideal blend of skills, attitude and teamwork, sprinkled with a love of the beach and Gulf Shores, this could be the perfect home for you! Are you passionate and creative with a desire to grow? Let's talk!