Marketing Executive, Protection
This role will sit within the Global Client Solutions Team and plays an important part in supporting the Protection and Capital Solutions lines of business achieve their branding and growth targets. This role will also work closely with UnderwriteMe's marketing team.
You'll be a skilled content creator, experienced in developing professional communications materials/collateral as well as marketing reporting and analytics. Primarily, this role involves:
- Supporting the marketing strategy for Protection and Capital Solutions to enable us to be seen as a highly credible reinsurer in our chosen markets.
- Proactively supporting the Client Solutions teams to develop impactful material and marketing collateral, and a calendar of valuable events for PL Re to attend across all our global markets.
- Becoming an expert on our newly implemented CRM system (HubSpot) and be able to support the marketing and Client Solutions teams especially during the implementation phase.
Marketing Collateral (35%)
- Working collaboratively with the Protection marketing and client solutions teams to develop collateral which supports our brand in each of our markets.
- Assisting in content creation of a variety of marketing materials, including website copy, thought leadership, social media content, email newsletters, presentations, and sales collateral.
- Responsible for the creation of email campaigns, undertaking testing, reporting and making improvements.
- Creating and posting social media content (both visuals and copy).
- Be able to create and edit video content using our video content platform (Seenit) for use internally or on our social media channels.
Events (30%)
- Keeping track of the calendar of events with the relevant Client Solutions teams that best represent our brand and deliver optimal return on our investment.
- Working with the Marketing team and office managers as appropriate to help plan and coordinate various marketing events, such as seminars, webinars, trade shows, conferences, and client hospitality.
- On occasion, executing the event smoothly on the event day itself including managing registrations and post-event surveys.
CRM (35%)
- Be a super-user for our CRM system (HubSpot), including supporting the client solutions teams as the system is implemented, and the ongoing adoption and efficient usage of the system.
- Working with IT (to support automation of standard reports) develop meaningful insights on our marketing performance which can be shared with the wider business.
- Be responsible for the ongoing hygiene of the data and feeding back to teams where mistakes are being made to prevent them from reoccurring.
Essential Qualifications & Experience
Knowledge
- Experience in external marketing for a global company.
- Familiarity with various digital marketing channels, tactics (SEO, social media, email marketing), and tools (CRM, marketing automation, analytics).
Required experience and attributes
- Excellent oral and written communication skills, with the ability to write clear, concise, and engaging copy.
- A creative thinker who can develop and implement ideas in line with our brand guidelines.
- Ability to form strong relationships with peers and senior managers and be able to work effectively across a matrix organisation.
- Analytical skills: Ability to collect and analyse data, identify trends, and draw actionable insights.
- Have a strong interest in marketing technology and a willingness to learn new systems.
- Excellent attention to detail and accuracy.
- Highly organised with the ability to multi-task well.
- High level of personal enthusiasm and self-motivation.
- Excellent team player.
Working For Pacific Life Re
Every person in our global team is valued for the unique qualities they bring to our business and we seek to build their expertise and support their individual ambitions at every step. Of course, we take our work seriously and we know our team can operate under great pressure. We work hard and thrive on achievement, but we also know how to have fun and relax too. We regularly host a range of team building days to strengthen our team's connection with each other and reflect on their successes.
Providing employees with a healthy work-life balance is very important to our culture. We have a wide range of employee benefits and we host regular social activities and well being initiatives. We are also committed to supporting our employee's involvement in their communities, by actively fundraising, hosting charity events and overseeing volunteering opportunities.
Benefits
Leave
- 23 days of annual leave with option to buy/sell more days
- Adoption and fertility leave
- Generous enhanced parental leave
Healthcare
- Comprehensive private insurance coverage for employee and dependents
- Group Term Life Insurance coverage of 5x basic annual salary, Group Accelerated CI of 1x annual basic salary and Group Accidental Death & Dismemberment of 3x annual basic salary
- Optical & Dental benefits
- Additional flexi benefits
Wellness
- Access to Employee Assistance Program
- Time off for volunteering
- Charitable matching of employee donations
As part of our commitment to diversity and inclusion, we will provide reasonable adjustments during the recruitment process to ensure equal access to applicants with disabilities. Please contact us about your needs so that we can discuss these with you to make sure that suitable adjustments are made, where possible.
Pacific Life Re Values