Marketing Intelligence Analyst

Marketing Analyst

Pluxee is a global player in employee benefits and engagement that operates in 31 countries. Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits. Powered by leading technology and more than 5,000 engaged team members, Pluxee acts as a trusted partner within a highly interconnected B2B2C ecosystem made up of more than 500,000 clients, 36 million consumers and 1.7 million merchants. Conducting its business as a trusted partner for more than 45 years, Pluxee is committed to creating a positive impact on all its stakeholders, from driving business to local communities, to supporting wellbeing at work for employees while protecting the planet.

Your next challenge Provides support for Marketing business decisions and implementation of Customer Value Management strategy by delivering analyses and statistical models (ie. segmentation models, complex analyses, customers profiles, etc)

What you'll be doing:

• Generate regular and ad-hoc analysis and reports to provide Marketing Dept. with an in-depth understanding related with consumers behaviours and products performance;
• Support Marketing campaigns in order to increase campaigns efficiencies;
• Consults colleagues from other business areas to better define requirements in the analytical area.
• Defines the objectives and requirements for data extraction
• Use statistical, data mining and visualization techniques to model complex problems, to identify opportunities and solutions and to deliver actionable business insights.
• Build models for different business topics to identify their causes, reasons, meanings and to explain effects.
• Test, validate and implement models in the business activity in order to increase efficiencies.
• Identifies areas where statistical analysis & modelling can add value
• Develops analyses of customer base to unveil customer insights based on their behaviour and assess business impact
• Identifies business opportunities and targeted marketing actions based on collected insights;
• Provides recommendations based on insights from analyses, proactively identifies opportunities to improve / initiate direct marketing actions;
• Uses customer information and data mining techniques to produce insights in order to provide analytical support to support business decisions
• Define, test and validate customers and consumers segmentations based on multiple criteria;

You're a match

Studies: University degree in Business, Economics, Statistics, Mathematics, Computer Science, Marketing

Work experience: Solid background in statistics, data mining Minimum 2 years in data science / similar role

Technical competencies: Clear understanding of analysis, reporting and evaluation systems as well as data requirements and technical environment to support these applications Solid MS Office (Excel - Advanced, Access, Word, PowerPoint); Solid PowerBI knowledge

Behavioural competencies: Manages ambiguity: Operates effectively, even when things are not certain, or the way forward is not clear Ability to execute on multiple projects with extensive detail coordination Customer focus: Builds strong customer relationships and delivers customer-centric solutions with high energy with a positive, customer-centric attitude Collaborates: Building partnerships and working collaboratively with others to meet shared objectives Drives Results: Consistently achieves results, even under tough circumstances. Communicates effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.

Language: English – advanced writing, reading and speaking; Your location Bucharest (Hybrid) Happy at work 1) A meaningful job: Be the change! Help us build the future of employee benefits by bringing to life sustainable and personalized experiences and contribute to make a real impact on millions of lives. Our business model delivers not just for individuals but their communities too, by supporting local businesses and economies. 2) A great culture: People matter – a lot! Be part of a multicultural team that moves as one in a fast paced and innovative environment. We respect and care authentically about our people, we embrace wellbeing and work-life balance, new ideas and we have a lot of fun! 3) An empowering environment: Be yourself! At Pluxee we proudly embrace diversity and value the uniqueness of our talents, fostering an inclusive work place where all abilities are celebrated, and equal learning and growing opportunities are a given.