Marketing Automation Specialist
Goosehead Insurance
Marketing Automation Specialist
As a Marketing Automation Specialist, you will play a key role in designing, executing, and optimizing digital campaigns that engage prospects and clients throughout the customer journey. Leveraging our marketing automation platform, you will manage end-to-end campaign execution—from building workflows and email journeys to ensuring accurate audience targeting, reporting, and performance analysis.
You will partner closely with marketing and sales teams to translate business objectives into measurable campaigns that drive awareness, engagement, and conversion. You will ensure best practices for data management, governance, and compliance within the marketing automation platform.
This role requires strong analytical abilities, technical skill with marketing automation systems, and the capacity to work cross-functionally in a fast-paced, evolving environment.