Marketing Technology Specialist - Remote Eligible

Marketing Technology Specialist

CrossCountry Mortgage (CCM) is the nation's number one distributed retail mortgage lender with more than 7,000 employees operating over 700 branches and servicing loans across all 50 states, D.C. and Puerto Rico. Our company has been recognized ten times on the Inc. 5000 list of America's fastest-growing private businesses and has received many awards for our standout culture.

CCM has created an exceptional culture driving employee engagement, exceeding employee expectations, and directly impacting company success. At our core, our entrepreneurial spirit empowers every employee to be who they are to help us move forward together. You'll get unwavering support from all departments and total transparency from the top down.

CCM offers eligible employees a competitive compensation plan and a robust benefits package, including medical, dental, vision, as well as a 401K. We also offer company-provided short-term disability, an employee assistance program, and a wellness program.

Position Overview:

The Marketing Technology Specialist is responsible for digital implementation strategy, tracking and analytics of marketing efforts. Primary responsibilities include management, optimization and maintenance of digital driven marketing initiatives. This position regularly sets up tracking, testing, and optimization of digital marketing campaigns with a focus on lead generation and conversions. This role works with the field to drive new digital implementation strategies and with the operations team and internal stakeholder to build and maintain new workflows for quality control and efficiency gains for digital campaigns.

Job Responsibilities:

• Communicate technical requirements between marketing and technology.
• Ensure regulatory compliance within the mortgage and automated communications space.
• Develop and improve digital strategies to drive traffic and ROI for CCM and loan officers.
• Provide recommendations for digital workflow enhancements.
• Assist loan officers to drive innovations from requirements voiced from the field.
• Regularly analyze data using third party tools to understand user behavior and provide insight into the topics that drive interest and engagement.
• Develop ongoing plans for monitoring and measuring campaign performance.
• Collaborate with the internal team to implement projects and tasks.
• Work with the branch network to coordinate and process digital marketing requests.
• Collaborate with marketing team to produce materials that are compliant, meeting all industry-related requirements.
• Maintain and update reports and internal files for record keeping and audit purposes.
• Keep up to date and informed on emerging digital trends and adapt accordingly.
• Create and distribute monthly reporting.
• Provide training and present updates to field marketing staff and loan officers.

Qualifications and Skills:

• 4+ years' experience with digital marketing and strategy with an emphasis on online channels and technologies.
• Experience engaging and growing consumer interest via digital channels.
• Experience with various marketing tools to perform competitive analysis, and other marketing activities.
• Experience with web optimization, analytics, marketing, and communications.
• Experience with local marketing strategy, best practices, and trends.
• Experience in financial services, preferred.
• Wordpress experience, preferred.
• Understanding of A/B testing, tracking, testing, and improving campaigns.
• Knowledge of website structure - HTML, CSS, JS, Schema.org markup, and XML.
• Knowledge of voice search and mobile optimization.
• Excellent prioritization and time management skills.
• Excellent attention to detail and problem-solving skills.

This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job.

CrossCountry Mortgage, LLC offers more than a job, we offer a career. Apply now to begin your path to success! careersatccm.com

CrossCountry Mortgage, LLC strives to provide employees with a robust benefit package: mycrosscountrybenefits.com

California residents: Please see CrossCountry's privacy statement for information about how CrossCountry collects and uses personal information about California applicants.

CrossCountry Mortgage supports equal employment opportunity in hiring, development and advancement for all qualified persons without regard to race, color, religion, national origin, age, physical or mental disability, ancestry, marital status, uniformed service, covered veteran status, citizenship status, sex (including pregnancy, childbirth, and related medical conditions, and lactation), sexual orientation, gender identity, gender expression, transgender status, domestic violence victim status (where applicable), protected hair style or texture, genetic information (testing or characteristics), or any other protected status of an individual or because of the individual's association with a member of a protected group or any other characteristic protected by federal, state, or local law ("Protected Characteristics"). The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities and talent that our employees invest in their work represents a significant part of not only our culture, but our reputation. The Company is committed to fostering, cultivating and preserving a culture that welcomes diversity and inclusion.

CrossCountry Mortgage, LLC (NMLS3029) is an FHA Approved Lending Institution and is not acting on behalf of or at the direction of HUD/FHA or the Federal government. To verify licensing, please visit www.NMLSConsumerAccess.org.