ASO And Paid App Marketing Manager

Our Purpose Is To Make It Easy For People To Save And Invest For A Better Future

We are looking for great people to join us, so please come and invest in your future at Hargreaves Lansdown. We know that sometimes people can be put off applying for a job if they don't tick every box. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. We'd love to hear from you!

About The Role

The ASO And Paid App Marketing Manager at Hargreaves Lansdown will be responsible for driving the visibility and performance of our mobile applications across app stores. This role sits within the Marketing team and reports directly to the Head of Performance Marketing. The successful candidate will lead the strategy and execution of App Store Optimisation (ASO) and Apple Search Ads (ASA) to maximise app downloads, user engagement, and ROI. This is a key role in enhancing our mobile presence and ensuring our apps reach the right audience effectively.

What You'll Be Doing

• Developing and implementing ASO strategies to improve app visibility and conversion rates in app stores.
• Managing and optimising Apple Search Ads campaigns to drive high-quality installs.
• Conducting keyword research, A/B testing of creatives, and competitor analysis.
• Collaborating with product, design, and analytics teams to align ASO/ASA strategies with broader marketing goals.
• Monitoring and reporting on performance metrics, providing actionable insights and recommendations.
• Staying up to date with industry trends, algorithm changes, and best practices in ASO and ASA.
• Managing relationships with external partners and platforms to enhance campaign performance.

About You

• In-depth understanding of ASO and ASA principles and tools and their operation/application.
• Substantial background in using analytics platforms such as App Store Connect, Google Play Console, and Mobile Measurement Partners (MMPs).
• Excellent analytical and problem-solving skills.
• Strong communication and collaboration abilities.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Creative mindset with attention to detail.
• Proven experience in ASO and ASA management, preferably in a financial services or regulated industry.
• Experience with A/B testing and conversion rate optimization.
• Familiarity with mobile app development and user acquisition strategies.
• Knowledge of compliance and regulatory considerations in digital marketing.

Interview Process

The interview process for this role will include two stages with a task.

Working Schedule

This role is based in our Bristol head office (BS1 5HL) and we offer a hybrid working pattern, with a minimum of two days in the office per week.

Why Us?

Here at HL, we're the UK's number 1 investment platform for private investors, based in Bristol. For more than 40 years we've helped investors save time, tax and money on their investments.

To achieve our mission, we believe we have a workplace like no other, with constant learning, dynamic teams, and a great ethos. We're steered by core values that promote service, quality, innovation, and opportunity in everything we do.

What's On Offer?

• Discretionary annual bonus and annual pay review
• 25 days holiday plus bank holidays and 1-day additional Christmas closure
• Option to purchase an additional 5 days holiday
• Flexible working options available, including hybrid working
• Enhanced parental leave
• Pension scheme up to 11% employer contribution
• Income Protection and Life insurance (4x salary core level of cover)
• Private medical insurance
• Health care cash plans - including optical, dental, and out patient care
• Health screening programme
• Help@hand - confidential support including mental health counselling and remote GP
• Wellhub - unlimited access to fitness providers and wellness coach sessions
• Variety of travel to work schemes with bike storage and shower facilities
• Inhouse barista and deli serving subsidised coffee and sandwiches
• Two paid volunteering days per year

* dependant on role level

** only available to select during our annual benefits window, in November each year

Hargreaves Lansdown is an inclusive employer that values diversity in its workforce. We encourage applications from all individuals without regard to race, religion, gender, sexual orientation, national origin, disability or age. This role may also be available on a flexible working or part time basis – please ask the Recruitment & Onboarding team for more information. Please note, we are unable to provide employment sponsorship to candidates.