Shopper Marketing Manager

Shopper Marketing Manager

Are you a passionate Shopper Marketing Manager? Do you have experience of developing and maintaining strong relationships with customers to drive category, brand and retailer growth? Are you looking to progress your career in a global company?

If this is you, we are looking for an experienced Shopper Marketing Manager to join our team. At Essity we are dedicated to improving well-being through leading hygiene and health solutions. We have some of the UK's most recognisable household brands Cushelle, Plenty, Bodyform and TENA. Essity can offer you the opportunity to work on some of our market leading consumer brands in partnership with top UK grocers.

About the Role

As a Shopper Marketing Manager you will focus on building strong, collaborative relationships with our colleagues internally and customers externally. You will design and activate customer focused shopper activations and customer engagement sessions to drive retailer and brand growth.

This role will be based in our Didsbury office with some flexibility to work 2 days from home.

What You Will Do

In this role you will:

• Understand commercial situation and apply effective shopper marketing actions
• Work effectively in cross functional matrix organisation and projects
• Measure and steer performance of shopper activations whilst managing budgets
• Build a collaborative and trusted partnership with customers, agencies and retailer media networks

Lead and execute shopper and trade marketing plans

• Deliver insights-driven trade rationale, programmes and customer engagement
• Lead and execute shopper marketing plans differentiated by customer and/or channel
• Define and select the optimal marketing mix (BTL) based on the path to purchase

Build shopper strategies and drive their activation

• Understand the path to purchase of the shopper in our categories, brand and customer shopper dynamics, the retailer strategy, media toolkits and category vision
• Builds shopper strategies respecting principles for brand, channel and customer, and set budget priorities. Be able to build a plan and roll it out within the Business Planning Cycle in strong alliance with cross functional teams
• Execute with excellence, internally and externally, across channels and customers. Deliver cut-through campaigns and shopper messaging. Steer agencies, retailer media networks and budgets and share best practices. Lead & deliver impactful customer engagement sessions & presentations
• Review shopper marketing plans based on agreed KPIs / perfect store execution. Draw conclusion, shares learnings and balance monetary / non-monetary promotions together with sales

Who You Are

To achieve success in this role you will need to demonstrate a great understanding of the shopper, sales and/or marketing retail market combined with experience of working with retailers, retailer media networks and shopper agencies across multiple touchpoints and channels. You will be analytical and creative and have experience in leveraging shopper insight with customers in a FMCG environment to build and execute mutually beneficial plans. You will have the courage, passion and creativity to identify opportunities internally and externally seeking to break down barriers. You will lead by example and be an ambassador for Essity, our brands and the Shopper Marketing function.

What We Can Offer You

This is a great opportunity to advance your Shopper Marketing career working with top UK grocery and high street retailers. In return we offer a competitive salary and benefits package including car allowance, bonus opportunity, pension (10% employer contribution), PMI, 27 days holiday + Bank Holidays.

At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

At Essity, we embrace the individual and recognise the remarkable power that can be harnessed when different ideas, backgrounds, experiences and perspective come together. If you apply for a job at Essity, you can be sure that the only criteria we consider for selection is professional experience, qualifications, key job-related attributes and working values.

Collaborative and Caring Culture | Empowerment & Engaged People | Work with Impact and A Powerful Purpose | Individual Learning & Career Growth | Health & Safety Priority | Sustainable Value Together| Innovation| Sustainable Working Life | Total Reward

Together, we are improving lives, every day.