Web Product Marketing Manager, Owned & Operated Channels

Product Marketing Manager

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.

We are looking for a creative, analytical and results-oriented Product Marketing Manager to drive listener growth across Amazon Music's tiers of service. You will help build and launch new product marketing initiatives supporting all Amazon Music tiers, working cross-functionally across Amazon teams, influencing and leading partners to think big, invent and simplify, and deliver on project roadmaps.

A successful candidate for this role will be an independent, creative problem-solver with great business acumen, and the ability to lead multiple projects simultaneously while managing competing deadlines. You will have exceptional product marketing, communication and stakeholder management skills, with the ability to work independently under time constraints to deliver results.

We are seeking someone who is passionate about web strategy, UX and providing great customer experiences. This role will be focused on maximizing the value of Amazon Music websites and assets by optimizing for search, UX and conversion in order to achieve business goals. Overall, you will be entrepreneurial and scale testing and optimization programs.

Key job responsibilities:

• Develop, launch and optimize web funnels and landing pages to drive conversion
• Partner with subject matter experts to drive growth through end-to-end campaign optimization, A/B testing and localization
• Generate break-through analytical insights that drive significant conversion improvement, CPA efficiencies and traffic growth
• Design and implement test plans (A/B and multivariate) to understand drivers of response and conversion
• Work closely with product and UX teams to design and develop landing pages
• Identify opportunities for technical and platform improvement, quantify impact and drive tool/platform improvements with product and technical teams
• Partner with SEO, SEM leads to drive growth and develop best in class plans
• Oversee content and design strategy and execution to ensure SEO, funnel, UX and conversion best practices
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points