Sr. Marketing Manager, Startup, Integrated Demand Center

Marketing Leader For AWS Startup Integrated Demand Strategy

We're looking for an experienced marketing leader to define and drive AWS's integrated global marketing strategy for startups. In this role, you'll orchestrate comprehensive marketing strategies that speak directly to startup founders, technical leaders, and the broader startup community. You'll lead a cross-functional team of customer experience, analytics, and program management experts to develop innovative campaigns that showcase how AWS can accelerate startup growth and innovation - from ideation to IPO. This role may sit in one of the following locations only: Austin, TX, USA | Chicago, IL, USA | New York, NY, USA | Seattle, WA, USA. Relocation offered to these locations only. This is not a remote or hybrid role.

Key job responsibilities:

• Lead the development and execution of AWS's Startup integrated demand strategy, crafting compelling narratives that resonate with the startup community
• Build and manage a cross-functional working group to deliver integrated campaigns
• Partner with digital and creative teams to create breakthrough content and experience that inspire founders
• Work closely with startup leaders to deeply understand their needs and create marketing programs that drive adoption
• Establish measurement frameworks and KPIs to track marketing effectiveness
• Collaborate with field marketing and regional stakeholders to ensure global reach with local relevance
• Drive continuous optimization of campaign performance through structured business reviews and data-driven decision making

A day in the life

About AWS

Diverse Experiences

AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.

Why AWS?

Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture

AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do.

Mentorship & Career Growth

We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Work/Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there's nothing we can't achieve.

About the team

The Integrated Demand Center (IDC) is AWS Marketing's engine for planning, executing, and measuring demand generation at scale. We're transforming how AWS engages with customers through sophisticated digital marketing, content development, and analytics capabilities. Our team combines the agility of a startup with the resources and reach of AWS to deliver marketing programs that drive real business impact. We embrace builders who bring diverse perspectives, love solving complex problems, and are passionate about helping customers succeed. As part of the IDC, you'll work alongside marketing innovators who are reimagining how AWS connects with customers.