Sr. Integrated Marketing Leader, One Medical Regional Growth, AHS Central Marketing

Amazon Health Services Marketing Opportunity

Amazon Health Services (AHS) is on a mission to make it dramatically easier for customers to find, choose, afford, and engage with the services, products, and professionals they need to get and stay healthy. We use design, service, and technology to provide the best possible customer experience and change the way people think about healthcare. Our team owns Marketing for all of Amazon Health Services (AHS), along with all of the data that powers our optimization and valuation services. We are excited to help customers engage in a new healthcare paradigm and make a truly lasting impact.

AHS Marketing is seeking a Senior Integrated Marketing Leader to serve as the single-threaded owner for One Medical's regional marketing strategy, developing and executing integrated plans that drive patient acquisition and engagement across our network of physical clinics. In this role, you will be the central strategic partner for regional business teams, translating national brand objectives into high-impact, locally relevant marketing programs. You will work backward from customer data to build a scalable marketing playbook that encompasses the full spectrum of channels—from performance marketing and local SEO to community partnerships and in-office experiences. This position requires the ability to Think Big to define a regional vision, Dive Deep into complex data to find actionable insights, and Deliver Results against ambitious growth targets.

The successful candidate will be a data-obsessed, customer-centric leader who thinks strategically and executes with operational rigor. You must thrive in an entrepreneurial environment and not be hindered by ambiguity or competing priorities. You will anticipate and remove bottlenecks, make high-judgment tradeoffs, and balance business needs versus constraints. You will be at the center of the regional patient experience and will be expected to own the full-funnel metrics, from initial awareness to in-office visits and long-term engagement. This requires exceptional analytical skills, a bias for action, and the ability to earn trust and influence a wide array of stakeholders, from channel managers to senior business leaders.

Key Job Responsibilities

• Own the end-to-end regional marketing strategy, working backward from customer data and insights to define, develop, and execute integrated campaigns that achieve ambitious growth targets for patient acquisition and engagement.
• Act as the central orchestrator for regional marketing, aligning and guiding channel managers (e.g., Performance Marketing, Social, Content, PR) to ensure a cohesive and consistent customer experience across all touchpoints.
• Invent, simplify, and scale a regional marketing playbook that enables hyper-local execution for individual clinics, covering digital (local SEO, geofencing, location-based advertising) and physical (in-office materials, community partnerships, local events) tactics.
• Dive deep into funnel metrics (impression, click, sign-up, office visit, retention) to measure customer response, diagnose performance issues, and drive continuous performance improvement across all channels.
• Define experimental frameworks and invent new, scalable marketing programs with measurable incremental business impact. Own the measurement, analysis, and reporting of these programs to senior leadership.
• Partner cross-functionally with regional business leaders, clinic managers, product management, engineering, and sales teams to ensure marketing strategies are aligned with business priorities and local market dynamics.
• Manage prioritization and tradeoffs across multiple strategic marketing programs, establishing streamlined processes and proactively resolving issues that may impair the ability to meet customer and financial goals.
• Represent the voice of the regional customer to influence central marketing strategy, new service features, and product improvements.

A day in the life

You will develop a strategy to drive One Medical customer acquisition and engagement through customer behavioral analysis, customer research, retention program management, personalized content development, marketing channel management, and creative development. You will dive deep into regional performance, analyzing key funnel metrics to identify trends and opportunities for optimization. A simple dashboard may not exist, so you will work with the Business Intelligence or Data Engineering team to build one from scratch. You will then meet with performance marketing channel managers to review the results of a location-based ad campaign and make data-driven decisions on budget allocation. Later, you will lead a strategic planning session with regional business stakeholders to outline the marketing plan for a new clinic opening, working backward from patient acquisition goals. A portion of your day will be dedicated to refining the regional marketing playbook, simplifying a process for local event execution based on feedback from clinic managers. You will end your day by preparing a data-rich document for a weekly business review, clearly communicating the incremental business impact of your team's initiatives to senior leadership.

About the team

AHS Central Marketing owns driving new customers to all Amazon Health businesses, including One Medical, One Medical Pay Per Visit, Amazon Pharmacy, and Health Business Connectors. We look to automate optimization for each channel and are constantly looking for scale. We are heavily data-driven and customer-obsessed, and are excited to partner with data engineering leaders to unlock customer behavioral signals to serve our customers best. We are a team that does not take ourselves too seriously, other than the work to help customers. We hold a high bar for our experiences and strategies. Please reach out if you'd like to learn more.