Sr. Content Strategist, IDC CX Content Strategy, AWS Marketing

Content Strategist

The Content Strategist is responsible for developing and executing comprehensive content strategies that guide customers through a cohesive AWS narrative across every touchpoint of their journey. This role will use our standardized messaging hierarchy to ensure strategic alignment between messaging, audience needs, and business objectives while maintaining consistency in brand voice and customer experience. While the Content Strategist does not own creation of the messaging within the content, they do drive the strategic vision that informs content creators on how best to deliver consistent, personalized, content experiences that educate, engage, and empower customers to make informed decisions.

With a focus on audience engagement and driving consistent storytelling and messaging, the Content Strategist's key responsibilities include conducting audience and content audits, creating content strategies and lifecycle calendars, overseeing content creation (though not necessarily producing it), and analyzing content performance metrics to inform continuous improvement. The role involves collaborating with Content Studio, Digital Strategy, Campaign teams, and subject matter experts to deliver compelling, high-quality content across various platforms and formats while ensuring strategic direction and messaging is consistently executed with each content piece—whether blogs, infographics, or videos, etc. —to strengthen brand voice and tell a cohesive narrative to all decision makers and influencers in the buying process. Additionally, the Content Strategist partners with the Channels team, Digital Strategists, and Content Studio to determine optimal content formats that maximize customer engagement based on persona, customer journey stage, and content placement.

Key job responsibilities include:

• Develop and execute overarching content strategies aligned with AWS goals and target audiences
• Conduct thorough audience and content audits to inform strategy
• Create and manage content calendars and information architecture
• Oversee content creation across various formats (blogs, infographics, videos, etc.)
• Optimize content for SEO and multi-platform distribution
• Analyze performance metrics and recommend improvements
• Collaborate with cross-functional teams (design, peer marketing teams, subject matter experts, etc) to drive alignment across execution touchpoints.
• Ensure brand and messaging consistency across all content
• Determine optimal content formats based on persona to drive engagement, lead generation, and brand loyalty

Objectives include:

• Elevate AWS's content strategy to strengthen brand voice, and a consistent narrative across the customer journey to improve audience engagement
• Ensure seamless execution of strategic direction across all content pieces
• Contribute to measurable results in terms of influencing lead generation, solution adoption, and customer loyalty
• Establish AWS as a thought leader through compelling, high-quality content

A day in the life includes:

• Owning the end-to-end content calendar from ideation to publication
• Guiding content creators and designers in producing various content formats
• Identifying trends, content gaps, and audience preferences
• Collaborating with data and analytics teams to develop and study KPIs
• Working with peer teams to ensure SEO optimization and user-friendly formats
• Staying updated on industry trends and algorithm changes affecting content marketing
• Managing relationships with internal and external subject matter experts and influencers

About the team:

The Content Strategy team is part of the Customer Experience organization within the Integrated Demand Center. We partner closely with the Digital Strategy team to design and deliver engaging customer experiences throughout the buyer's journey as customers explore AWS solutions to address their business challenges—from AI and data analytics to migration and beyond. Our team embeds Content Strategists across all Integrated Demand Programs (IDPs) and event workstreams to ensure the right content reaches the right audience at the optimal stage of their journey, creating meaningful touchpoints that guide customers toward solutions that meet their needs.