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Sr Category Marketing Manager , Amazon Consumables
Manage traffic channels and optimize campaigns to boost category growth
Bangalore
Senior
yesterday
Amazon
Global e-commerce and cloud computing leader offering online retail, digital content, and scalable web services to consumers and businesses worldwide.
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Senior Category Marketing Manager
Amazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. We are seeking creative, goal-oriented and highly entrepreneurial people to join our exciting and fast-paced team. The India Consumables Marketing Team is looking for a customer obsessed, result-oriented Senior Category Marketing Manager to work on Marketing for Amazon Consumables. He/she should have high bias for action, ownership and excellent deep dive skills.
Our mission is to create a world-class experience where customers will discover, research, and buy from the largest selection of products in India.
A Day In The Life
Roles and Responsibilities:
- Own all key traffic drivers for the category/line of business, and work as a category advocate with central traffic teams.
- Possess a deep understanding of all traffic-driving mechanisms (Search, Social media, Push notifications, Affiliates, Email, SEO, homepage etc.) and actively engaging in optimization of those channels for the business.
- Analyze customer cohorts and drive initiatives to improve growth on key cohorts.
- Collaborate with internal teams and brands to drive experiments on brand funded campaigns, gamification and influencer marketing.
- Conduct in-depth analyses on site initiatives.
- Develop the category's style guidelines, merchandising calendar, promotions.
- Audit traffic funnel and provide weekly/monthly insights on gaps to topline goal.
- Grow customer acquisition, engagement (frequency of shopping, basket building, spend per customer) and retention through exceptional marketing execution. Measure impact of marketing initiatives and continuously improve and optimize performance.
- Present to senior management externally and internally.
- Meet business goals while ensuring a top-notch customer experience.
About Amazon
Global e-commerce and cloud computing leader offering online retail, digital content, and scalable web services to consumers and businesses worldwide.