Senior Marketing Manager, Audience, Prime Video

Senior Marketing Manager, Audience

Prime Video (PV) brings together the world's best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a one-stop hub for distinctive, critically-acclaimed and award-winning original programming including TV series such as The Boys, The Marvelous Mrs. Maisel and The Summer I Turned Pretty and movies like Air, Saltburn, The Idea of You, and Road House, but we offer a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a company where creators and makers of all kinds can build their future.

We are seeking an exceptional Senior Marketing Manager, Audience, to serve as the voice of the audience and drive Prime Video's audience-centric marketing strategies. In this pivotal role, you'll facilitate the transformation of Prime Video's relationship with audiences by developing scaled strategies and marketing initiatives grounded in their needs, motivations, and barriers. You'll act as the strategic architect, relationship builder, and audience champion while demonstrating customer obsession and serving as the bridge with cross-functional partners including Business, Product, Studios, Sports and the Service Strategy team.

The ideal candidate brings deep expertise in marketing strategies and campaigns, a proven track record of earning trust through cross-functional leadership, and a data-driven approach to synthesizing insights into compelling strategies and approaches. You'll dive deep into developing and evolving audience-specific strategic frameworks, directing campaigns that drive differentiated entertainment experiences across Prime Video, and bridging workstreams across the organization that enable audience-first thinking. This role offers the opportunity to think big and shape Prime Video's audience relationships through strategic territories, learnings, and innovation. The successful candidate will combine strategic thinking with flawless execution, while demonstrating strong leadership abilities in a fast-paced, global environment.

Key job responsibilities:

• Lead development and socialization of audience-specific strategy briefs, coordinating across Studios, Sports, Business, Product, Service Strategy, and other functional teams
• Serve as strategic partner and audience advocate, consulting on business needs to ensure audience-first thinking is embedded upstream in decisioning
• Synthesize existing customer research and data to develop strategies and campaigns, working closely with Insights teams on any additional research needs
• Direct campaigns inclusive of their features and tactics for priority audience initiatives, owning campaign strategies and cross-functional deliverables (briefs, GTMs, etc.)
• Optimize cross-functional collaboration through mechanisms, process improvements, and strategic influence on stakeholders' priorities
• Drive quick, effective decision-making across teams while maintaining high standards and audience authenticity
• Build and maintain strong partnerships with global peers to share knowledge and scale impact
• Demonstrate ownership and bias for action in support team campaign needs and audience advocacy
• Establish yourself as a thought-leader in audience strategy and marketing needs, advocating for audience-first mindset
• Navigate complex priorities while providing clear direction and strategic frameworks with stakeholder teams