Senior Growth Marketing Manager, Veeqo

Senior Growth Marketing Manager

Our Marketing team is seeking an exceptional Senior Growth Marketing Manager to own marketing programs and marketing strategy to improve seller awareness, adoption, and ongoing engagement with Veeqo. This is a high-ownership role where you will independently analyze seller data and market trends to identify untapped growth opportunities, then develop and execute sophisticated marketing campaigns to capitalize on them. You will lead complex, multi-stakeholder initiatives spanning marketing, sales, business analytics, and finance. You will also drive go-to-market campaigns for new partner integrations, working closely with business development to bring strategic partnerships to life. The successful candidate is a self-starter who combines strong analytical capabilities with marketing expertise. You will be accountable for identifying where to invest resources, developing business cases backed by data, and evangelizing new concepts to gain alignment from senior leadership within Amazon and externally with our partners. You must be comfortable driving high-level business decisions, thriving in ambiguous situations, collaborating with diverse stakeholders, and building programs from scratch. Your ability to organize and manage multiple complex campaigns simultaneously will be critical to your success. A successful candidate will be highly analytical, resourceful, customer focused, team oriented, and will have strong written and verbal communication skills. You will have a proven track record for leading successful marketing programs across multiple touch points and channels, with demonstrated ability to use data to find and prioritize opportunities independently.

Key job responsibilities:

• Identify Growth Opportunities: Analyze seller data, market trends, and campaign performance metrics to independently identify and prioritize high-impact growth opportunities across the seller lifecycle (acquisition, activation, engagement, retention).
• Develop Growth Strategies: Create long-term and short-term strategies to drive growth via new customer acquisition and customer engagement, backed by robust data analysis and business cases.
• Lead Complex Marketing Campaigns: Design, implement, and optimize sophisticated marketing programs across multiple seller cohorts and channels, managing complex initiatives with stakeholders across sales, marketing, business analytics, and finance.
• Translate Data into Action: Use data and insights to develop a deep understanding of the drivers of customer adoption behavior (acquisition) and customer activation (engagement) and translate those insights into innovative customer campaigns and promotions.
• Manage Cross-Functional Collaboration: Work cross-functionally with business development, marketing, finance, product, sales, insights and analysts, legal, and PR to deliver high quality channel management and programs.
• Manage Marketing Investment: Develop and execute financial investment plans in collaboration with Finance partners; establish measurement and review processes for marketing spend, ensuring ROI accountability.
• Scale Best Practices: Partner with Central Teams to identify and reapply best practices to expand reach and secure resourcing for new test and learn opportunities in paid, owned and earned media channels.
• Experiment and Optimize: Design and execute experiments to test new marketing channels, messages, and tactics; use results to continuously improve program performance and scale successful initiatives.

About the team:

Veeqo (veeqo.com) — a startup which was acquired by Amazon in 2021 — is Amazon's recommended shipping, inventory, and warehouse management solution for Sellers. Our vision is to become the multi-channel solution for eCommerce sellers, for both their on-Amazon and off-Amazon business. We help sellers manage fulfillment operations across all their online stores, and ship orders to customers at the lowest cost and in the fastest possible time. If you are interested in joining a rapidly growing team with a relentless focus on the customer, you have come to the right place. In order to accelerate the next phase of Veeqo's development, we are committed to transforming the depth, scale and ambition of our marketing capabilities. The marketing team uses data, seller insights, and automation to invent, test and scale programs that raise awareness of Veeqo and drive Sellers to signup or engage with our sales team. We are a close-knit group of marketers (functional channel owners, product marketers, creatives, content marketers, etc) who collaborate and enjoy a fast pace of delivery. You will work in tight partnership with our sales and product teams.