Product Marketing Mng, B2B, Amazon Business
Amazon
Amazon Business Product Marketing Manager
Amazon Business stands at the intersection of tech & retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations thrive. We strive to be the most recognized and preferred strategic partner for smart business buying. Bring your insight, imagination and a healthy disregard for the impossible. Come be a part of a rapidly expanding billion dollar business. This role owns the end-to-end customer engagement strategy for Amazon Business, with a clear mandate to drive faster onboarding, deeper feature adoption, and sustained spend growth. The Product Marketing Manager operates at the intersection of product, marketing, and technology, turning customer insights into scalable engagement programs and influencing product and tech decisions to ensure the right experiences are built for customers at every stage of their lifecycle.
A successful candidate is both a strategic thinker and a hands-on operator, comfortable setting direction while diving deep into execution and data. They are a strong cross-functional leader who can influence without authority, translate ambiguity into clear plans, and consistently anchor decisions on customer impact and measurable outcomes.
Key Job Responsibilities:
- Define and execute customer engagement and lifecycle marketing strategies across onboarding, adoption, and growth
- Lead cross-functional initiatives with Product, Tech, UX, Analytics, and Sales
- Shape product and tech roadmaps by representing customer needs and marketing requirements
- Develop clear value propositions and in-product and outbound marketing experiences
- Own metrics, experimentation, and continuous optimization of customer impact