Product Marketing Manager, Customer Lifecycle, Prime Video

Product Marketing Manager

Amazon's Prime Video is a premium entertainment service that offers customers the greatest choice in what to watch from popular Prime Original Movies and TV shows such as The Summer I Turned Pretty, The Boys, or Fallout to TV shows that are exclusively available for Prime members in each country such as Mentiras, Culpa Mia and LOL, and live sports including Thursday Night Football in the US, the NHL in Canada, Copa do Brasil in Brasil, or NBA globally. Beyond this content exclusivity, Prime Video also offers to Non-Prime and Prime customers access to free ad-supported programming like the Hallmark channel and hundreds of add-on subscription channels like Fox One, Paramount+, AppleTV+, MAX and Universal+. Prime Video is at the forefront of the entertainment industry and growing fast, available in more than 240 countries and territories worldwide. We work in a dynamic and exciting environment where innovation on behalf of our customers is at the heart of everything we do. If this sounds exciting to you, then this is where you begin the journey.

Prime Video seeks a Product Marketing Manager to drive customer lifecycle marketing execution across Prime Video's in-app and out-of-app marketing channels. This role will own end-to-end campaign implementation, from creative development through measurement and reporting, while building AI-powered tools to accelerate execution velocity. The ideal candidate combines hands-on execution skills with technical aptitude and a bias for action.

Key Job Responsibilities

• Campaign Execution & Management: Execute customer lifecycle marketing campaigns directly across owned marketing touchpoints (in-app placements, outbound) and coordinating with the paid team to execute campaigns in paid channels. Manage campaign setup, configuration, and deployment to ensure timely and accurate delivery across all touchpoints.
• Cross-Functional Creative Partnership: Partner with Creative teams to build and adapt marketing assets for experiments across multiple touchpoints (outbound, in-app) and surfaces (living room device, mobile, desktop). Translate experiment requirements into clear creative briefs and ensure assets meet technical specifications for each channel.
• AI Tooling Development: Build AI-powered tools to increase execution velocity and compress manual timelines. Leverage Amazon platforms to create orchestration tools that automate repetitive tasks and accelerate campaign deployment.
• End-to-End Program Ownership: Own detailed implementation plans with workback schedules for experiments. Set up and configure measurement capabilities. Write creative briefs that clearly communicate experiment objectives and requirements. Collect, organize, and report initial data from experiments to inform decision-making.

About the team: The Prime Video Customer Lifecycle Team focuses on optimizing customer engagement and retention throughout the Prime Video customer journey. The team runs experiments across multiple touchpoints to understand what drives customer behavior and builds scalable solutions to improve the customer experience.