Product Marketing Manager, Seller Acquisition And Education (SAE)

Digital Marketing Manager

We're looking for a motivated, customer-obsessed, analytical Digital Marketing Manager to join our dynamic multi-functional seller marketing and design organization focused on driving the awareness, consideration, and activation as you help to recruit new third-party (3P) sellers to sell with Amazon. A strategically important part of our charter is driving new seller acquisition through digital marketing, specifically search engine marketing (SEM). The Digital Marketing Manager will design, test, and scale best-in-class digital campaigns, cross-sharing best practices and insights with Global teams. This role is primarily responsible for managing paid search campaigns, executing experiments, and optimizing based on performance analysis and impact assessments. In addition, they will also be a key contributor on special projects and strategic initiatives across channels, including testing into white space opportunities. The ideal candidate will be able to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (creating and managing campaigns with marketing tools, analyzing customer engagement data, and solving problems).

Key job responsibilities:

• Manage paid search campaigns to drive new seller acquisition, and test into white space demand gen opportunities
• Own the paid media experimental testing design to uncover key insights and inform future campaigns
• Build and execute campaigns, report on individual campaign results and bigger picture trends
• Oversee and continue to improve tracking, attribution, and overall data access to analyze key metrics, including ROI
• Document best practices in execution and reporting that will serve as a model for partner teams
• Collaborate closely with technical, business, finance and design teams, as well as coordinate with other cross Amazon performance marketing professionals
• Proactively evaluate and recommend optimizations/experiments for driving customer acquisition
• Measure and analyze channel performance to drive downstream impact

A day in the life:

• Support new seller recruitment and success WW.
• Passion for results and commitment to action-oriented analysis
• "Anything is possible" attitude with creative problem-solving skills
• Relentless focus on the customer and improving their experience
• Strong digital marketing and operational excellence skills
• Ability to thrive in a fast-paced, ambiguous environment
• Proven track record of making data-driven decisions to influence the prioritization of features that scale solutions globally
• Experience communicating status, risks, and process changes to cross-functional stakeholders and leadership
• Demonstrated ability to work effectively with cross-functional teams