Principal WW GTM Specialist, Wickr

Principal Go-To-Market Specialist

This position is part of the AWS Specialist and Partner Organization (ASP). Specialists own the end-to-end go-to-market strategy for their respective technology domains, providing the business and technical expertise to help our customers succeed. Partner teams own the strategy, recruiting, development, and growth of our key technology and consulting partners. Together they provide our customers with the expertise and scale needed to build innovative solutions for their most complex challenges.

Are you passionate about helping customers transform the way they securely communicate and collaborate? AWS Wickr is Amazon's secure, end-to-end encrypted collaboration service that enables government agencies, defense organizations, and enterprises to communicate with confidence in the most sensitive and mission-critical environments. Our mandate is simple – help customers solve their most complex secure communications challenges, from disconnected tactical environments to multi-jurisdictional coalition operations.

We are seeking a Principal Go-To-Market (GTM) Specialist to own and execute GTM strategy, planning, and field engagement to drive customer adoption of AWS Wickr. In this role, you will develop and execute GTM motions aligned to high-priority customer segments including U.S. Department of Defense, National Security, Federal Civilian agencies, State & Local Government, International Public Sector markets, and Regulated Industries. You will partner closely with sales, solutions architecture, business development, product, and marketing teams to accelerate adoption, revenue growth, and customer success.

The ideal candidate has a strong background in GTM strategy and execution, with experience engaging with senior customer stakeholders, building compelling value propositions, and driving cross-functional alignment across product, field, and partner teams. You should have demonstrated success in leading GTM execution for emerging or scaling products, ideally in SaaS, security, or communications technologies.

Key Job Responsibilities

• Develop and execute GTM plans for AWS Wickr across key public sector segments and mission use cases.
• Partner with sales, BD, and solution architecture teams to identify and accelerate top opportunities.
• Define customer value propositions and competitive positioning to differentiate Wickr in the secure communications market.
• Drive field enablement: create and deliver sales plays, solution briefs, training materials, and executive-ready collateral.
• Lead outbound initiatives (campaigns, events, partner activations) to drive awareness and adoption.
• Work with AWS marketing and PR teams to amplify messaging through digital, social, and event channels.
• Gather field and customer feedback to inform product roadmap and reduce friction points in adoption.
• Track, measure, and report on GTM performance, pipeline health, and adoption metrics.
• Collaborate with strategic partners and integrators to expand Wickr's market reach and solution ecosystem.

A day in the life

As a Principal GTM Specialist, you'll spend your day working cross-functionally to accelerate Wickr adoption. You may start by aligning with sales on top opportunities, then partner with solution architects to refine messaging for a mission-critical use case. Midday, you could deliver an enablement session to equip field teams with new sales plays, followed by customer or partner meetings to shape joint GTM strategies. You'll close the day analyzing adoption metrics, capturing field feedback, and driving insights back into product and marketing plans—all with the goal of helping customers securely communicate and collaborate.

About the team

The AWS Wickr GTM team is a fast-growing group of specialists dedicated to helping customers solve their most complex secure communication challenges. We work across sales, solutions architecture, product, marketing, and partners to accelerate adoption and deliver mission outcomes. Our team thrives at the intersection of innovation and impact—supporting defense, government, and enterprise customers as they operate in highly sensitive, disconnected, and coalition environments. We value collaboration, ownership, and a customer-first mindset, bringing diverse expertise together to scale Wickr globally while staying true to AWS's culture of working hard, having fun, and making history.

Diverse Experiences

AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.

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Work/Life Balance

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