Marketing Manager - Engagement , Prime Video ELA

Marketing Manager, Engagement

Drive the future of entertainment in Latin America — own the strategy that keeps millions of customers engaged with Prime Video. This high-impact role puts you at the center of Prime Video's growth in Emerging Latin America, leading engagement and retention marketing across the full customer lifecycle.

As Marketing Manager, Engagement, you'll design and execute comprehensive strategies to deepen customer engagement and reduce churn across web, mobile, and living room devices. You'll be the connective tissue between multiple teams — Central Marketing, Product, Payments, Programming, Prime, Devices, and Customer Service — aligning efforts to deliver measurable results against key retention and engagement KPIs.

This isn't a traditional marketing role — it's a strategic operator position that blends data analytics, cross-functional program management, and customer-centric marketing in one of Prime Video's fastest-growing regions.

What makes this role unique:

• Deep data immersion — you'll report on churn drivers (voluntary and involuntary), track engagement behaviors, payment method impacts, and customer insights to inform every decision
• Cross-functional influence without direct reports — you'll coordinate and prioritize across 10+ internal teams and external partners, requiring strong stakeholder management at all levels of seniority
• Competitive intelligence — benchmark against competitors' content offerings and UX/UI strategies to identify differentiation opportunities
• Startup speed, Amazon scale — rapid experimentation, testing, and iteration culture with the resources of a global entertainment platform

You'll thrive here if you:

• Balance creativity with analytics and agility with operational discipline
• Are both an idea generator and a builder who executes hands-on
• Can dive deep into data, then step back to communicate strategic implications
• Have 4+ years of marketing experience with a strong track record in engagement/retention
• Are proficient in Excel or Tableau for data manipulation and analysis

Key job responsibilities:

• Drive data-driven reporting & insights — Track and report on engagement KPIs, churn drivers (voluntary and involuntary), customer behavior patterns, and payment method impacts; present performance metrics to senior leadership
• Own churn reduction programs — Lead prioritization and execution of churn reduction plans in collaboration with Payments and Marketplace teams, including lifecycle management, outbound campaigns, and payment-related initiatives
• Own the engagement & retention strategy — Design, execute, and continuously optimize marketing programs across web, mobile, and living room devices to deepen Prime Video usage and reduce churn in Emerging Latin America
• Lead cross-functional coordination — Align engagement activities across 10+ teams including Central Marketing, Product, Payments, Programming, Prime, Devices, Marketplace, and Customer Service to deliver unified retention outcomes
• Build a culture of experimentation powered by AI & automation — Develop rapid test-and-learn frameworks leveraging AI-driven personalization, predictive churn modeling, and automation tools to measure customer behavior, refine marketing levers, and scale what works across owned & operated channels
• Ensure customer obsession across touchpoints — Own QA of all customer-facing marketing communications, manage the Customer Service relationship, benchmark against competitors' content and UX strategies, and bring customer insights back to the country team

A day in the life:

• Strategy & Execution: Build and run marketing plans across online, mobile, and offline channels to drive engagement and reduce churn
• Churn Reduction: Lead churn reduction plans, prioritize payment-related projects, and coordinate lifecycle and outbound strategies
• Data & Reporting: Own KPI engagement reporting, analyze customer behavior, and present performance metrics to senior leadership
• Cross-Team Coordination: Align engagement activities across Central Marketing Team, Programming, Fuse, Product, Payments, Marketplace, and LRD/Fire TV
• Customer Obsession: Own QA of all customer-facing communications, and bring customer insights to the country team

About the team:

We're a small, high-performing team with an outsized impact — and we play to win. Every day, we combine deep passion for content with rigorous data-driven decision-making to deliver an entertainment experience our customers love. We move fast, think big, and hold ourselves to the highest bar on results. But we also genuinely enjoy what we do — we love the content we bring to millions of customers across the region, and we have fun doing it. If you thrive in a team where ownership is real, ambition is shared, and every contribution matters, you'll feel right at home.