Marketing Manager, Acquisition, Amazon Flex

Acquisition Marketing Manager For Amazon Flex

At Amazon we are building a world class last mile operation, significantly complimented by Amazon Flex. Amazon Flex works directly with independent contractors – called delivery partners – to make deliveries to our customers. With Amazon Flex, partners act as their own boss. They can build their own schedule and choose from different types of opportunities (scheduled-ahead blocks, instant offers), all while making great earnings. Amazon Flex is powered by a mobile app that works in concert with our advanced systems, allowing partners to sign in, grab an offer for a time, check out a map of the location, and more.

We are seeking an Acquisition Marketing Manager for Amazon Flex. Scope of role: Devise and execute the digital performance marketing strategy to acquire new deliver partners to the Amazon Flex program across different regions and vehicle types in Japan. This role will work closely with performance marketing agencies through management of our performance marketing channels to create consistent experiences for audience cohorts, and drive innovation in developing new marketing channels to grow the program. They will raise the bar by being a pioneer and introduce new strategies, provide recommendations to test new performance products, and proactively drive optimizations across channels to improve performance and efficiencies.

More Information

Department: Last Mile (AMZL)

Job: Other

Location: Tokyo Office

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, visit https://www.amazon.jobs/disability/jp

Key job responsibilities:

• Working closely with the Capacity & Planning Team to set new Delivery Partner requirements to fulfil Amazon package demand
• Own the holistic digital strategy across Paid Search, Social, SEO (organic search) and Programmatic Digital Product
• Develop and initiate audience segment analysis, targeting channel plans, and ongoing management and reporting across key regions and vehicle types.
• Oversee the execution of individual channel plans and ongoing tracking, working with the agencies on daily optimizations to deliver lead targets by region
• Monitor channel analytics such as; visitation data, leads, conversion rate, Cost Per Lead and new accounts created
• Conduct analysis of large & varied data sets to draw key insights including; search intent, keyword research and SEO activities (organic search) to measure performance, and inform both media content strategies.
• Create the experimentation roadmap and provide recommendations that will increase acquisition and ROI
• Manage partner agency relationships, while establishing & maintaining communications with publishers and tech partners direct.
• Develop the acquisition multi-touch attribution framework, identify partners, and manage the roll out plan.
• Collaborate with functional experts; Marketing, Finance, Program Managers, Capacity & Planning and possess strong analytics in order to identify growth areas and enhance business performance.