Lifecycle Marketing Manager, Prime Video International, O&O Marketing

Lifecycle Marketing Manager

Amazon's Prime Video is a premium on-demand video entertainment service that offers customers the greatest choice in what to watch from popular Prime Original TV shows such as Lord of the Rings: Rings of Power, Fallout, and The Boys, to Prime Original Movies like The Idea Of You, Road House, and Red One. Prime Video is at the forefront of the entertainment industry and growing fast – now available in more than 240 countries and territories worldwide – and we work in a dynamic, and exciting environment where innovating on behalf of our customers is at the heart of everything we do. The Prime Video International (PVI) Marketing Team is responsible for driving customer growth and engagement, through a broad combination of marketing channels across marketplaces. As a part of the Owned & Operated (O&O) marketing team, our Lifecycle Marketing team is focused on creating a strategic, data-driven approach to engage customers throughout their entire journey with Prime Video, from initial sign-up through long-term retention. We capture customers at critical decision-making points in their PV journey to drive long-term behavioral change, ultimately driving acquisition and retention outcomes. We work to create a programmatic approach to lifecycle use cases following a test-and-scale mental model via product automation. Our team operates across four pillars: Lifecycle Strategy, Lifecycle Experimentation, Lifecycle Programs, and Product Ownership — acting as the connective tissue between product and business teams to deliver customer-centric lifecycle initiatives across Onboarding & Early Engagement, Acquisition & Upsell, and Retention & Re-engagement. Our team scope spans across the entire Prime Video Hub in the Prime Video International org (ex-APAC), with ownership over EMEA, LATAM and Canada territories. We are looking for a Lifecycle Marketing Manager to own critical customer cohorts within our lifecycle framework. This role sits at the intersection of marketing strategy, experimentation, program management, and product partnership — requiring a candidate who can think strategically, execute tactically, and influence cross-functionally. You will be responsible for one of three main lifecycle cohorts, to identify opportunities to convert, upsell, and retain customers through data-driven lifecycle interventions, own and execute the experiment roadmaps, and partner with product teams to scale successful experiments into automated solutions.

Key Responsibilities:

• Analyze customer behavior across O&O channels for owned lifecycle cohorts; define and execute lifecycle strategies
• Own lifecycle program strategy and execution (e.g., TVOD credits and Channels retention offers), including performance reviews, CX strategy, and stakeholder alignment
• Design and run end-to-end experiments across O&O channels (storefront, outbound, cross-site, WA) to lifecycle hypotheses
• Feed successful experiment results to product teams for automation and scale
• Partner with product teams on roadmapping, identifying gaps and opportunities to drive lifecycle initiatives

Our environment is fast-paced and requires someone who is flexible, detail-oriented, analytical, and comfortable working effectively in a deadline-driven work environment with multiple cross-regional stakeholders.