GTM Sis & Expansion Lead, Partner Core Customer Segments

Gtm System Integrator Strategy & Expansion Lead

This position is part of the AWS Specialist and Partner Organization (ASP). Specialists own the end-to-end go-to-market strategy for their respective technology domains, providing the business and technical expertise to help our customers succeed. Partner teams own the strategy, recruiting, development, and growth of our key technology and consulting partners. Together they provide our customers with the expertise and scale needed to build innovative solutions for their most complex challenges.

Amazon Web Services (AWS) is the pioneer and recognized leader in cloud computing. AWS customers transform and reinvent their businesses through the cloud and the AWS Partner Network (APN) is helping to dramatically accelerate that innovation, with more than 140k partners in more than 150 countries. More than 90% of Fortune 100 companies and the majority of Fortune 500 companies utilize AWS Partner solutions and services.

Would you like to help drive go-to-market excellence with consulting partners and system integrators through the Small Business Acceleration Initiative (SBAI)? The APN Customer and Partner Engagements team is seeking an experienced candidate to lead the GTM System Integrator Strategy & Expansion for SBAI. As the GTM System Integrator Strategy & Expansion Lead, you will establish scalable processes and best practices that accelerate customer acquisition and launches through consulting partners and system integrators, while leading geographic and business unit expansion of the SBAI motion, including future indirect selling scenarios beyond current scope.

This ideal candidate is highly strategic, operationally excellent, and partner-focused, one who can design and implement repeatable GTM frameworks that enable system integrators to drive SMB customer acquisition at scale. You have relentlessly high standards and obsess over creating mechanisms that work across diverse geographies and business units. You are equally comfortable developing global strategy as you are rolling up your sleeves to establish best practices with individual SI partners. This role has a global responsibility, and you will influence and collaborate with a wide variety of AWS leaders including SBAI program leaders, executives across AWS Global Sales (AGS) and AWS Specialists and Partners (ASP), as well as regional leaders, system integrator executives, and operations teams. You are passionate about building the foundation for indirect selling expansion, leveraging partner capabilities, and creating scalable frameworks that enable revenue growth through the SI ecosystem.

Position available and relocation provided for candidates in Seattle, San Francisco, Los Angeles, Chicago, Dallas, Austin, Atlanta, DC, New York, Boston

Key Job Responsibilities

• Develop and execute comprehensive GTM strategy for system integrator engagement within SBAI, establishing scalable processes, playbooks, and best practices that accelerate customer acquisition and opportunity launches across consulting partners and SIs
• Lead geographic expansion of SBAI motion into new territories and regions, working with regional leaders to adapt the partner-led model while maintaining program consistency and effectiveness
• Drive business unit expansion strategy, identifying opportunities to extend SBAI frameworks beyond SMB-Small into ISV, Startup, Public Sector, and other customer cohorts, including designing future indirect selling scenarios
• Establish and optimize SI partner engagement models, including capacity and capability frameworks specific to different customer segments, partner types, and geographic markets
• Build strong relationships with system integrator executives and practice leaders, understanding their business models and co-developing solutions that align AWS growth objectives with SI strategic priorities
• Create and maintain comprehensive GTM toolkits, including partner playbooks, enablement materials, success metrics, and operational frameworks that can be replicated across geographies and business units
• Work closely with SBAI program team, Partner Core leaders, and field teams (PTMs, PDMs, PSMs) to ensure successful implementation of SI strategies and gather feedback for continuous improvement
• Drive cross-organizational alignment across AGS, ASP, Marketing, and Operations to ensure SI expansion initiatives are supported with appropriate resources, systems, and incentives
• Develop business cases and ROI models that demonstrate the value of SI-led customer acquisition, securing executive support and investment for expansion initiatives
• Monitor and analyze SI performance metrics, identifying trends, opportunities, and areas for optimization to continuously improve partner effectiveness and program outcomes

About The Team

Diverse ExperiencesAWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.

Why AWS?Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team CultureAWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do.

Mentorship & Career GrowthWe're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Work/Life BalanceWe value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there's nothing we can't achieve.