Global Leader, University Marketing And Campus Engagement, Amazon University Talent Acquisition

Sr. Manager of University Marketing, Outreach, & Engagement

As a senior leader within Amazon's University Talent Acquisition (AUTA) organization, the Sr. Manager of University Marketing, Outreach, & Engagement will drive Amazon's global school engagement and marketing strategy across hundreds of universities worldwide. This role is pivotal in shaping and elevating Amazon's employer brand presence on campuses, positioning the company as the employer of choice for top student talent while building strategic partnerships that influence future talent pipelines. In this capacity, the senior leader will directly lead a team of school outreach and marketing professionals while indirectly leading University Relations Leads (URLs) who manage key relationships with universities. The role includes overseeing the strategic direction and successful management of campus brand ambassadors and executive school captain programs. The leader will foster a culture of innovation and strategic thinking within the team and collaborate cross-functionally with program teams, recruiting, experience, and digital marketing teams to ensure alignment and impact across the campus ecosystem. The leader will build messaging frameworks and collaborate with PR and legal teams for crisis communications and general communications, ensuring recruiters are prepared to communicate swiftly, clearly, and effectively. The senior leader will develop and lead a comprehensive recruitment marketing strategy that drives inquiry generation, application growth, and contributes to hiring outcomes in alignment with the Amazon's brand on university campuses across the world. Leveraging market research, demographic analysis, and digital engagement data, the Sr. Manager will identify growth opportunities and refine recruitment marketing strategies and experiences to maximize impact. A critical component of this role involves supporting recruiters in adopting and effectively translating data-driven insights into their daily engagement with prospective students, ensuring seamless integration between marketing strategy and front line recruitment execution. The ideal candidate is a strategic thinker with a passion for culture, an innovative mindset, and the ability to translate complex ideas into compelling narratives and experiences that attract top student talent across the globe.

Key Job Responsibilities

• Brand Strategy & Marketing:
  • Drive university outreach and marketing strategy aligned to Amazon's student talent positioning, ensuring brand consistency across all campus engagement channels
  • Leverage data-driven insights to resonate with Generation Z and Alpha talent segments
  • Position Amazon as employer of choice in emerging technology fields including Generative AI and robotics
  • Monitor employer brand trends, competitive landscape, and talent market shifts
• Strategic Partnerships & Engagement:
  • Build strategic partnerships with university leadership, faculty, and career services to influence curriculum and identify top talent
  • Collaborate with senior leaders on academic partnerships and campus initiatives
  • Develop data-sharing university partnership models to optimize engagement effectiveness
• Program Development & Execution:
  • Oversee innovative campus programs including technical events, case competitions, and executive speaking engagements
  • Design programs delivering meaningful experiences that drive talent attraction, engagement, and retention
  • Align campus initiatives with business objectives and measurable results
• Measurement & Marketing Optimization:
  • Develop metrics and analytics frameworks measuring school engagement effectiveness
  • Optimize programs based on data-driven insights and ROI
  • Allocate resources to maximize marketing campaign ROI

About the Team

At Amazon University Talent Acquisition (AUTA), we're revolutionizing how the world's most innovative company attracts and develops its next generation of leaders. As Amazon's early career pipeline, we manage global university recruiting across internships, full-time roles, and apprenticeships through cutting-edge AI technology and strategic partnerships with top universities worldwide. Our team operates at massive scale while maintaining an unwavering focus on finding the best talent, driving innovation in candidate experience through personalized journeys, and identifying emerging talent in fields like Generative AI and Robotics that will shape the world's future.