Editor I, Optimus Marketing, Marketing Operations, Optimus

Content Specialist

Job Description

The content specialist will work collaboratively with our team to develop content that will live on the Amazon Autos marketplace. You will be responsible for developing and executing data-driven strategies, continuously monitoring and optimizing assets, and providing expert guidance to both leadership and internal teams. Your role extends beyond the day-to-day management of content - you will be expected to uncover actionable insights, develop innovative processes, and contribute to the overall growth and success of Amazon Autos' content strategy. This could mean anything from researching and publishing educational articles to support the car purchase cycle, developing and implementing AI-centric tactics that drive search engine results, or updating landing page copy to support paid search efforts. This role focuses on language data, primarily in the areas of editing, writing, and general data analysis deliverables.

Key Responsibilities

• Create and edit high-quality and engaging copy for a US-based audience interested in purchasing a car through Amazon Autos.
• Understand how people use language to convey meaning
• Update website content as needed
• Curiosity/interest around the auto buying experience
• Ensure all-around consistency (style, fonts, images and tone)
• Identify needs and gaps in our content and recommend new topics
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Coordinate with marketing and design teams to illustrate articles
• Write clear marketing copy to promote our products/services
• Adapts quickly to keep up with changing project conventions and new projects
• Strong analytical, problem-solving, and critical-thinking skills
• Edit and proofread copy as needed
• Research industry-related topics (combining online sources, interviews and studies)
• Proofread and edit blog posts before publication
• Keep up and incorporate all the latest AI-centric tactics to keep Amazon Autos relevant in a zero-click search world

Core Competencies

High attention to detail, including precise and effective communication. Proven track record of taking ownership and successfully delivering results in a fast-paced, dynamic environment. Demonstrates willingness to support several projects at one time. Possess excellent communication and organizational skills. Exhibits attention to detail. Deliver high-quality work under tight deadlines. Translate established guidelines into daily work practices. Working autonomously with minimal direction.

About the Team

Amazon Autos is seeking a skilled writer with the flexibility to turn on your heels when priorities change, the thoughtfulness to do what's in the best interest of the business, and the desire to always produce your best work. The ideal candidate would be highly motivated, self-directed, enthusiastic person who works well under pressure and can thrive in a deadline driven atmosphere. Creating quality traffic through education is at the heart of this role. This role requires you to be a person who can quickly get to know our business well and build content strategies that increase our online visibility as measured by traffic and taking high-value actions on Amazon Autos. You will be required to own landing page content, develop educational articles, and push your strategies forward in a fast-paced environment.