Creative Asset Manager, Lifecycle Marketing

Creative Asset Manager

The Creative Asset Manager for the Amazon MGM Studios Global Marketing, Lifecycle Marketing Team will support the entire Lifecycle Marketing team across 2 – 3 key business lanes with a large volume of titles and assets. This role requires a high attention to detail, ability to juggle multiple projects, and a drive to learn and be curious. A successful candidate is a customer-centric expert in asset management with a passion for large-scale management of A/V, Print, Digital, and other creative assets in the content lifecycle.

In the role, you'll champion best practices, tools, standards, and processes required for operational excellence across a growing slate of content. You'll lead the end-to-end delivery of marketing assets for Amazon MGM Studios' global slate, with specialized focus on intake and management of assets from 1P and 3P partners as well as supporting the B2B needs of the Distribution team. Experience managing workflows related to ingest and QC, file organization projects, archives management, and metadata application is key. You will work closely with internal Digital Archives, Design, A/V, Distribution, Campaign Management, and Strategy teams as well as external creative vendors. You should be comfortable diving deep into details, and thinking big about ways to scale, streamline, and continuously improve processes, asset libraries, and customer experiences. You are an excellent multi-tasker who will manage projects with multiple deliverables and ensure deadlines are met across teams and key global stakeholders. As a credible voice for excellence in Asset Management, you are a leader, a collaborator, and a great communicator.

Key job responsibilities:

• Manage a variety of assets for complex campaigns across multiple genres and content types
• Lead sourcing, intake, review, and distribution of assets from 1P and 3P partners
• Uphold, and sometimes even define, best practices and SOP across asset management, naming conventions, storage protocols, and more
• Work closely with creative vendors on file prep, rescores, and QC across a variety of specs
• Develop and maintain comprehensive reporting and tracking mechanisms via project management systems
• Navigate the needs and priorities of both internal and external customers
• Track delivery schedules and work backwards from launch dates to ensure on-time delivery
• Collaborate with multiple stakeholders across the business
• Utilize a variety of tools to deliver creative assets to a global customer base

About the team:

The Amazon MGM Studios Lifecycle Marketing team is uniquely positioned to manage the full-suite of movie and series marketing assets as they move through the various content monetization opportunities of EST, VOD, channels, 3P streamers and networks, home entertainment, consumer products, and the continuously growing library of titles. This team is composed of separate but interrelated divisions of Marketing Strategy & Servicing, Design Services, Creative Assets, and Digital Archives, and collectively they are responsible for the creation, onboarding, preparation, storage, publishing, management, and servicing of all marketing assets for use by 1P and 3P partners in perpetuity around the world.