Copywriter, Blink Marketing

Strategic Ai-First Copywriter

We're seeking a strategic, AI-first, customer-obsessed copywriter who writes with purpose and brings clarity, craft, and consistency to every brand touchpoint. You'll work directly with the creative director, art director partners, fellow copywriters, and cross-functional leaders to concept, develop, and execute full-funnel campaigns that drive both brand love and business results for blink smart security. You'll write across every stage of the funnel, bringing blink's voice to life through compelling copy that moves customers to action. Strong, prolific executional copywriting is paramount to this role. You'll also serve as a steward of blink's brand voice as it continues to grow within the amazon devices portfolio, ensuring consistency and quality across every piece of work you touch. We need someone who can translate complex product benefits into emotionally resonant stories that make people feel more confident and connected to home. You understand the nuances of consumer tech messaging and can protect blink's approachable, reassuring tone of voice whether you're concepting a brand campaign, shaping a product launch narrative, developing subscription content that drives acquisition and retention, or refining in-market detail pages. This role requires previous use of figma, as well as ai fluency in tools like jasper, claude, chatgpt, and proprietary ai tools to accelerate ideation, optimize messaging, generate personalized content at scale, and test variations, all while protecting blink's brand integrity and voice.

Key job responsibilities:

• Write copy across 360-degree campaigns and promotional moments: paid media, email, sms, social, retail, web, pdps, packaging, and emerging channels
• Execute creative copy from brief through final asset, ensuring messaging ladders up strategically across every funnel stage and aligns with brand and business objectives
• Develop product marketing copy that drives conversion and effectively communicates blink's value propositions across the full product portfolio
• Create subscription-focused content that drives acquisition and retention
• Partner closely with designers, art directors, and production teams to concept integrated work where copy and visuals work together seamlessly
• Leverage ai-powered tools for ideation, drafting, optimization, personalization, and content generation at scale while maintaining brand voice and originality
• Support cross-channel experimentation and testing frameworks across the creative team, making data-driven decisions to optimize content
• Partner closely with product, product marketing, project management, design, production, and amazon.com teams to translate product innovation into compelling consumer stories and messaging frameworks
• Translate technical specs into benefits that resonate with target audiences, bringing clarity to complex smart home and security technology
• Present work confidently and defend strategic choices with clarity
• Craft messaging that differentiates blink in an increasingly crowded smart home security space
• Balance sales-driving urgency with customer obsession and long-term brand building
• Maintain blink's brand voice, tone guidelines, and messaging architecture across all communications
• Use performance data and customer insights to inform creative decisions and optimize messaging

About the team:

Blink marketing delivers best-in-class experiences for our customers while driving growth for the blink brand. We're committed to innovation, customer obsession, and raising the bar in everything we do. Our team embraces differences, seeks excellence, and works tirelessly to surprise and delight our customers.