Marketing Manager, Equities & Investment Products

ASX: Powering Australia's Financial Markets

When you join ASX, you're joining a company with a strong purpose – to power a stronger economic future by enabling a fair and dynamic marketplace for all.

In your new role, you'll be part of a leading global securities exchange with a strong brand. We are known for being a trusted market operator and an exciting data hub.

The ASX team brings together talented people from a diverse range of disciplines. We run critical market infrastructure, with 1 in 3 people employed within technology. Yet we have a unique complexity of roles across a range of disciplines such as operations, program delivery, financial products, investor engagement, risk and compliance.

We're proud of the diversity of our organisation and the culture of inclusion that all our people help to build every day. Our employee-led groups are known for celebrating cultural and religious events, championing LGBTIQ+ inclusion (recently achieving AWEI Bronze), inspiring giving and volunteering, promoting gender equality, and wellbeing. We are an Employer of Choice for Gender Equality (WGEA) and a member of the Champions of Change Coalition for the advancement of gender equality in Australia.

The ASX Marketing and Brand team strives to deliver marketing with impact. We do this through engaging, customer-centred initiatives and campaigns that tell the ASX brand story and achieves measurable results. Our key objectives are to elevate the ASX brand, support ASX's growth initiatives, focus on customer needs, and optimise and scale through continuous improvement and marketing innovation.

Your responsibilities:

• Develop, own and execute the annual marketing plan targeting retail audiences and their intermediaries across equities, derivatives, investment products and all other retail products and touchpoints.
• Create and execute content strategies that resonate with brokers, adviser and investors at all levels, from beginner through to sophisticated.
• Manage and guide the production of high-quality, compliant content including newsletters, podcasts, webinars, videos and thought leadership.
• Build strong relationships with brokers, advisers and industry association and work closely with business partners to understand market trends, opportunities and market needs.
• Deliver multi-channel campaigns and sponsorships to educate, inform and engage target audiences.
• Manage event thematics and end-to-end event logistics ensuring professional delivery, strong participation and continuous improvement.
• Measure and report on the performance of marketing campaigns, events and initiatives – use insights to improve effectiveness and inform future initiatives.
• Ensure that all marketing initiatives meet high standards for accuracy and is aligned with regulatory requirements and brand voice.
• Work closely with business partners and marketing service functions to draft comprehensive briefs, co-ordinate deliverables and ensure that all SLAs are adhered to and work is approved and signed off.
• Manage third party suppliers, ensuring that contracts are in place and the deliverables are provided on time and to a high standard.
• Ensure that deadlines are met and marketing budgets are closely managed and tracked while maintaining a high bar for quality.

Your experience must have:

• 5 Years+ experience in B2B and B2B2C marketing, preferably within wealth management or investment markets.
• T-shaped marketer, with a deep multi-channel marketing skillset and hand-on experience with email marketing, website content, social media platforms and event marketing.
• Direct experience working with brokers, advisers or distribution partners highly preferred.
• Strong knowledge of financial markets and investment products – RG146 compliance highly desirable.
• Exceptional content development and editorial skills with proven ability to guide editorial themes and simplify complex financial concepts.
• Excellent project and time management skills with demonstrated ability deliver integrated campaigns and events.
• Strong stakeholder management, negotiation and influencing skills at all levels.
• Strong communication skills – written and verbal.
• Experience in content concept development and working with agency partners, freelance content producers and editors.
• Proven ability to manage multiple projects with tight and evolving timeframes.
• Demonstrated ability to identify and implement improvements in marketing quality and processes

What you'll need to enjoy and thrive in this role:

• A deep interest in financial markets, investing and listed companies.
• A hand-on operator who enjoys both strategy and execution.
• Ability to work across all levels of the organisation with the ability to influence and persuade.
• Highly organised with the ability to work autonomously and manage conflicting priorities.
• Strong attention to detail and commitment to producing accurate, compliance content and campaigns.
• Flexibility and ability to adapt to changing environments and working across a range of activities and tasks.
• Be a team player – working as part of a larger team with a love of sharing your knowledge and expertise.
• Strong risk focus, with the ability to actively manage marketing risks.

We make hiring decisions based on your skills, capabilities and experience, and how you'll help us to live our values. We encourage you to apply even if you don't meet all the criteria of this role. If you need any adjustments during the application or interview process to help you present your best self, please let us know.

At ASX Group, our diverse workforce is essential to build and maintain a fair and dynamic marketplace. We support flexible working and offer hybrid working options. Even if our roles are advertised as full-time, we encourage you to apply if you are interested in part-time or other flexible working arrangements.

We will arrange for successful candidates to have background checks, including reference and police checks completed as part of the on-boarding process.