Group Sales Manager

Groups Sales Manager

Target Start Date: 10/23/2025

As our recruitment video says "Not your ordinary 9 to 5".

We look for applicants that share in our passion for the outdoors and will embrace all that SilverStar has to offer.

SilverStar is part of the POWDR Group. POWDR is an Adventure Lifestyle Company® that is locally-focused and delivers soulful experiences because that's what matters to our guests and communities.

Job Summary

The Groups Sales Manager position is responsible for sales department activities, including driving sales revenue, managing customer and vendor relations, and related sales performance. This individual will monitor sales in relation to financial goals, prepare and deliver sales materials, and organize and/or attend exhibits and other promotions. Group business is defined as 20+ people.

Report Chain

Sr. Sales Manager

Duration

Full Time – Year Round

Primary Duties & Responsibilities

• Foster a positive work environment by motivating sales associates and celebrating team achievements to boost morale.
• Offer guidance and support to help team members overcome challenges, encourage open communication, and promote collaboration.
• Support training for groups coordinator and fellow sales staff and participate in ongoing sessions for existing team members to enhance skills and promote continuous improvement.
• Lead by example in professionalism, integrity, and exceeding customer expectations, setting the standard for the team.
• Develop and execute data driven sales plans to achieve revenue goals and expand the company's customer base.
• Build and maintain strong relationships with existing clients.
• Prospect new clients, organizations to drive revenue streams through all lines of business.
• Encourage teamwork, inclusivity, and diversity among team members, empowering them to contribute to success.
• Develop collateral to be used in the promotion of group sales at trade shows, events and during fam hosting.
• Working with accommodation, F&B, and activity partners to promote and sell internal products and venues
• Increase the profile of the products and services available for weddings. Both winter and summer weddings.
• Working closely with support and direction to increase overall sales opportunities in resort.
• Work with regional Direct Marketing Companies to establish corporate business and programs.
• Fulfill regional strategic sales objectives and tactical executions for lift, lodging and other revenue products.
• Assist in annual budget planning, monitor expenditure throughout the fiscal year.
• Fulfills stated KPI's, proving ROI with analysis and metrics reporting.
• Analyze the effectiveness of sales programs; recommend and implement changes based on findings.
• Develop, prepare, and deliver sales materials, trade show exhibits, conference appearances, and other promotional programs.
• Plans, communicate and hosts FAM tours - relevant to groups, meetings and incentives organizations.
• Assist with the management relationship with wholesale partners.
• Maintain contracts and relations with major accounts, outlets, wholesalers, vendors, and other business partners.
• Plans regional digital and traditional media campaigns in cooperation with Marketing.
• Provide input from internal department for the collaboration of strategic and tactical planning processes.

Skills Required

• Minimum two years of experience in a sales and service role.
• Post-secondary education in a related discipline or equivalent experience.
• Strong customer service skills, enthusiastic team building, and leadership skills.
• Excellent communication and presentation skills.
• Analytical approach to process improvement.
• Strong organizational and time management skills.
• Computer literate with proficiency in Microsoft Office and POS systems.

Employee Benefits

• Medical and Dental Coverage.
• Excellent Pension Plan.
• Access to a Health Spending Account.
• Two weeks' vacation and more.
• Free Ski or Snowboard Program, with equipment renewed every two years.
• Year-round Season Pass covering various mountain activities.
• Free Season Pass to Revelstoke Mountain and Sun Peaks Resort.
• Free and discounted day tickets at other Ski Resorts and Bike Parks.
• Restaurant & Retail & Rental Discounts.
• Free lift tickets to all POWDR-owned resorts.
• Free Staff Bus to and from the local town of Vernon during the Winter Season.
• Family & Friend discounts on lift tickets & accommodation.
• Wage $55,000/annum

Join us in creating an environment of collaboration for success and embracing the SilverStar mountain lifestyle. Apply now for a unique opportunity to be part of our dynamic team.

At SilverStar, we intend to Play Forever. We believe there is nothing better for the soul than to live a balanced life full of adventure, and we believe those in the future should have the same opportunities we have today. To make this happen, SilverStar is committed to doing all we can to protect the environment and enable participation in adventure.

If you care about the environment and are looking for a memorable, fun role that enhances people's lives whilst having fun SilverStar is the place to be.