Senior Marketing Executive

Senior Marketing Executive – Baxi (Residential)

Reporting into the Residential B2B marketing manager, the Senior Marketing Executive plays a key role in developing and delivering data-driven, integrated marketing activity that supports the Baxi brand and solutions.

You will be responsible for planning, implementing, and measuring marketing communications that drive awareness, engagement, and conversion, positioning Baxi as a trusted, installer-led and sustainable heating and hot water solutions provider across our residential customer base.

This is a hands-on role, working closely with sales, product and training, as well as external partners, to deliver customer-focused, on-trade marketing activity that supports business growth.

On a daily basis you'll be responsible for:

• Planning, developing and implementing integrated, installer-led marketing communications strategies and plans that are data and insight driven, meeting customer needs and driving business value
• Delivering marketing plans and activity across the full marketing mix including direct marketing, content marketing, social media, digital marketing, sales collateral, advertising, events, training support, telemarketing, video and market research
• Monitoring, evaluating and reporting on the effectiveness of marketing activity to drive brand awareness, installer engagement and conversion, using data and insight to recommend future activity
• Ensuring consistent, accurate and compelling Baxi brand representation across all internal and external communications
• Building strong relationships with key internal stakeholders (sales, training, product, customer support) and external partners to deliver joined-up, focused marketing plans
• Ensuring all marketing activity complies with legal, technical, corporate and GDPR requirements
• Managing external agencies and suppliers to ensure marketing activity is delivered to the required quality, on time and within budget
• Managing and administering marketing budgets in line with company policies, including monitoring spend, invoice matching and accruals
• Managing marketing projects end-to-end, working closely with stakeholders to gain input and approvals, track progress, escalate risks and clearly communicate results
• Developing a deep understanding of customer segments, championing the voice of the installers to reduce pain points and maximise key moments across the customer journey
• Maintaining a strong understanding of the residential heating marketplace, installer behaviours and competitive landscape to inform effective, differentiated marketing communications

To be successful in this role, you'll bring:

• Proven experience within a marketing role, with a track record of delivering data-driven, targeted marketing plans, ideally within an installer-led or on-trade environment
• Strong written communication skills, with the ability to create clear, engaging and focused communications and content
• A commercial mindset with strong analytical capability to support sales performance, installer conversion and revenue growth
• Excellent communication skills, with the ability to build relationships and influence stakeholders at all levels, including sales teams and field-based roles
• Strong project management skills, with the ability to manage multiple campaigns, stakeholders and priorities to agreed deadlines
• Analytical thinking, with the ability to interpret data and insight and translate this into actionable recommendations
• A proactive, self-motivated approach, with the ability to work both autonomously and collaboratively within a team
• Exceptional organisational skills and attention to detail
• Ideally a professional marketing qualification (e.g. CIM)

What We Offer

Our package is made up of basic salary plus a variable incentive. We also offer 25 days holiday in addition to standard UK Bank holidays, income protection, a contributory pension, maternity, paternity sick pay schemes, staff discounts and more.

At BDR Thermea Group, we believe that diversity, equity, and inclusion (DE&I) are critical to our success. We are committed to creating a workplace where every potential future employee feels valued, respected, and empowered to bring their whole selves to work. Please check out our DE&I policy on our website to find out more.