Alternant Marketing Digital

Marketing Digital Missions

In support of the Digital Marketing Manager, and in collaboration with the Operational Marketing Managers, you actively participate in the development of all our digital activities:

1. Digital Content & Social Networks

Writing SEO and GEO oriented blog articles (guided by digital marketing).

Participation in the creation of content (texts, visuals, videos) for LinkedIn, YouTube, and other KSB channels.

Programming and monitoring the performance of publications.

2. Website & SEO/GEO Optimization

Regular update of the KSB Fluidexperts website (WordPress).

Contribution to SEO optimizations: keywords, structure, internal linking, image optimization.

Creation or update of pages and digital content.

3. Email Campaigns

Assistance in the design, segmentation, creation, and sending of campaigns through our internal tools.

Analysis of performance (open rate, CTR, recommendations).

4. Creation of Digital Supports

Banners, mini visuals, carousels, infographics.

Adaptation of content for different communication channels.

Video montage.

5. Digital Campaigns

Active participation in paid and organic actions:

Creation and monitoring of LinkedIn Ads, Meta Ads campaigns.

Assistance in setting up Google Ads / YouTube campaigns (according to projects).

Analysis and reporting: CPC, CTR, leads, reach, engagement.

Continuous optimization of campaigns in collaboration with digital marketing.

Constant monitoring of social ad formats, trends, and mechanics.

6. Digital Vigilance & Trend Study

Analysis of social network trends, benchmarks, and best digital practices.

Monitoring of B2B marketing innovations (copywriting, AI, videos, SEO…).

7. Event Implementation

Occasional support during the implementation of national and regional events (fairs and JPOs).

This list is not exhaustive and may evolve according to ongoing projects.

Profile Sought

Master’s student in digital marketing and communication or equivalent.

Fluency in writing (impeccable French).

Strong interest in social networks, content creation, and digital in general.

Good mastery of simple graphic tools (Canva desired).

Knowledge or curiosity about SEO / GEO / SEA / WordPress / Analytics.

Curiosity, autonomy, organization, and desire to learn.

Some regional and national travel is expected.

An interest in the industry, hydraulics, or energy will be a plus (but not mandatory!)