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Content Marketing Manager

Create data-driven online marketing strategies to boost eRetailer sales
Shanghai
Senior
2 days ago
Logitech

Logitech

A global provider of personal computer and mobile accessories, known for its mice, keyboards, webcams, and gaming devices.

Sr Online Customer Marketing Specialist

Logitech is the sweet spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

The Role: The Sr Online Customer Marketing Specialist will join Logitech's thriving marketing and sales team, contributing to innovative E-commerce and eTail Sales initiatives. The core responsibility of the role is to enhance presence, market share, and sell-out of categories on E-retailers/Etailers platforms through effective online marketing campaigns and data-driven customer plans. The position involves turning data, insight, and category strategy into customer plans and executing them with excellence in cooperation with regional Marketing and eTail teams.

Your Contribution:

  • Develop and align annual plans and quarterly forecasts.
  • Create customer-focused marketing plans that align with category and regional strategies, optimizing product offerings for individual sellers and customers.
  • Analyze data and insights to identify potential business opportunities.
  • Partner with retailers to gather data and insights to understand the marketing ecosystem.
  • Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • Design and build a strong social media presence.
  • Collaborate with internal marketing teams to enhance user experience on landing pages.

Your Qualifications and Skills:

  • Proven experience in eCommerce & Digital Marketing, particularly with Etailers.
  • Expertise in eRetail Media and eMerchandising, including SEO, PaidSearch, and Display.
  • Strong analytical skills with proficiency in Excel and data-driven thinking.
  • Excellent communication skills to manage multiple projects and stakeholders.
  • Fluency in Portuguese and English.
  • Ability to work independently and meet deadlines.
  • Highly creative with experience in identifying target audiences and devising engaging digital campaigns.
  • Experience with budget management and building customer relationships.
  • Demonstrable experience leading SEO/SEM and marketing campaigns.
  • Proactive and results-oriented with a hands-on business approach.

Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house. Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don't meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!

We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families.

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Content Marketing Manager
Shanghai
Marketing
About Logitech
A global provider of personal computer and mobile accessories, known for its mice, keyboards, webcams, and gaming devices.