Senior Manager, Brand & Slate Marketing - Korea

Senior Manager, Brand & Slate Marketing - Korea

Seoul, Korea, Republic of

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

We are looking for an experienced Senior Marketing Manager to join our team, focusing on Brand initiatives, and Slate marketing. In this role, you will lead a small team of stunning marketing managers in the Korea Film and Series marketing team, while developing and executing impactful strategies for brand and non-single title campaigns.

This includes multi-title storytelling, slate-level positioning, and campaigns that bring additional Netflix features to life. You'll craft and execute integrated 360° marketing campaigns that connect Netflix's brand, content, and product to consumers—driving relevance, building value, and sparking conversation.

This is an exciting opportunity to shape how Netflix shows up in Korea, as a category-leading entertainment brand with a unique local and global voice.

Responsibilities

• Build and execute brand and multi-title campaign strategies — including slate-wide storytelling, category-driven initiatives, and brand messaging— from strategic narrative development through to execution, ensuring alignment with business goals and creative objectives.
• Lead and grow a team of brand-focused marketing managers, fostering a culture of ownership, strategic thinking, and creative excellence. This role reports directly to the Marketing Director, Film & Series, Korea.
• Serve as the primary contact for global brand, product marketing, and regional marketing teams.
• Collaborate with cross-functional partners (Social, Publicity, Partner Marketing, and Product) to create integrated campaigns that extend across consumer touchpoints.
• Lead agency relationships (creative, media, production) to deliver bold, high-quality, and efficient campaigns.
• Champion cultural relevance and storytelling that resonates with Korean audiences while contributing to broader regional/global strategies.
• Manage budgets effectively across brand initiatives.

Requirements

• 16+ years of experience in brand, content, or entertainment marketing at leading consumer-facing brands.
• Proven experience leading a team, with a track record of building talent, setting direction, and fostering collaborative, high-performing environments.
• Strong strategic thinking and creative intuition — with the ability to connect audience insight, content, and cultural relevance.
• Demonstrated success in developing and launching 360° campaigns, from strategy and creative development to execution and media.
• A natural leader with the ability to empower teams to take ownership, while driving execution based on the strategy and goal.
• Ability to thrive in a fast-paced, demanding environment.
• A self-starter who can easily connect the dots, see opportunities and get things done.
• A professional that will thrive in our culture of responsibility and freedom.
• Analytical in your approach, yet confident in trusting your instincts when making bold decisions.
• Concise and clear communicator.
• Fluent in both English and Korean.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.